We’ve never understood who the target demographic of Hearst’s Town & Country were supposed to be. Certainly not people who actually live in a town or countryside, but perhaps those who can afford to have a summer home in a grassy estate? Cafe society and young socialites, ostensibly, but are those people really subscribing to “old media” anymore? And isn’t cafe society as antiquated as print, anyhow?
Adding to this confusion is the strange hodge-podge of articles that are thrown into the magazine helmed by Jay Fielden. At times, the entirety of T&C is seemingly comprised of an island of misfit articles; rejects from other Hearst publications for one reason or another. Since Town & Country still needs to keep up the pretense of being a monthly glossy in order to keep the brand alive (the Wedding and Homes editions are still lucrative, and let’s not forget that it’s the oldest magazine in America!) we end up with a subscription that puts Greta Gerwig and Audrey Plaza on the cover one month, and summer camp fun the next.
off the record
“This isn’t my real work,” photojournalist Harry Benson told Off the Record, gesturing at a wall of his photographs.
He was surrounded by intimate candids of bold-face names, taken over the course of his 40-year career at magazines like Life and Vanity Fair. All together they tell a colorful history of New York society, but he’d rather be known for his photographs of U.S. presidents.
Before Matt Taibbi was a heroin-addicted, horse semen-throwing expatriate editor of Moscow’s eXile (and way before he was a coffee-throwing, Vampire Squid-coining, National Magazine Award-winning journalist) he was just a mopey kid at mopey kid-paradise Bard college. Although he did always have a thing for the Russians.
In the September issue of Read More
The well-fed friends of Ina Garten convened in the Hamptons on Saturday for a “Barefoot Under The Stars” fundraiser for the conservationist Group for the East End. (Nevermind that it was more like “In Heels Under A White Tent Indistinguishable From The Miserable Cloud Cover”.) Among them were the Ina Industrial Complex, i.e. power couple Stephen Drucker and Read More
off the record
In fashion, you’re either in or you’re out.
Publishing is a bit more nuanced.
As a result, Hearst’s takeover of Hachette Filipacchi Media is going to lead to some awkward elevator run-ins. Take, for instance, the expected reunion between Marie Claire fashion director Nina Garcia and her former colleagues at Elle. She was fired by Read More
Keith Kelly reports this morning that Town & Country editor Stephen Drucker has been cleaning house since he came over from House Beautiful in the spring. Mr. Drucker has shown the door to three editors, according to Mr. Kelly, and his features editor Heidi Mitchell recently resigned.
The Observer ran into Mr. Drucker Read More