Digital tracking firm Bluecava made headlines earlier this year when it was reported that the company had collected unique IDs on more than 200 million devices like smartphones and laptops.
Today Bluecava announced that executives from big name companies like Facebook, HP and Mastercard had joined its newly formed advisory board.
The Read More
Not satisfied with munching on the cookies of personal info users share through their computers, ad companies are clamoring for more detailed profiles.
As the newest installment of The Journal’s What They Know series details, the next step is creating a digital fingerprint for every computing device in the world.
Like a fingerprint, Read More
Eleven of the nation’s largest online publishers — including Yahoo, AOL, News Corp. and The New York Times Co — have explained to the House Bi-Partisan Privacy Caucus why, try as they might, they can’t keep unwanted tracking software from following their readers around and targeting them with ads.
“[T]hey say that eliminating tracking is Read More