“Tru$t U$,” read the sign behind the bar of the Roseland Ballroom last Thursday night, as a couple hundred reporters, ad sales reps, financial backers and celebrities crammed into the performance space to see the Adult Swim upfronts. Well, that wasn’t exactly true—most people weren’t there to see the new lineup of shows that will air on Cartoon Network, or to rub elbows with Lake Bell (Childrens Hospital), Paul Scheer (Filthy Sexy Teen$), Seth Green (Robot Chicken) or Aziz Ansari, who will be doing a voice cameo on Venture Bros. Instead, they were there to see the night’s entertainment: Kanye West.
Somehow, Adult Swim, owned by Turner Broadcasting, has always managed to book the most impossible talent for its upfront events. Two years ago, Jay-Z performed a 50-minute set; last year, T.I. was the main draw. But something about booking Mr. West—who had been the star guest and musical entertainment at the Met Gala the previous week, and would be closing out the season of Saturday Night Live two days later, and whose new album (the title leaked to the press: Yeezus) drops June 18—was an extra-special get. Read More