In the basement boiler room of the celebrity-industrial complex, burned by its machinery but still pulling the levers, is a man named Rob Shuter.
A former top publicist, with a glittering roster of clients that included Jennifer Lopez, Diddy, Bon Jovi, Alicia Keys and more, Mr. Shuter was fired from Dan Klores Communications (DKC) in 2007 after a string of missteps involving Paris Hilton, Britney Spears and Jessica Simpson. Not all of them were his fault, but it didn’t matter. The writing was on the wall, as blogs and newspapers had already begun to depict him as a tabloid villain—the archetypal lying publicist, whose infamy overshadowed his clients.
It was publicly messy, but Mr. Shuter landed on his feet. Following a stint at OK magazine, he launched the Naughty But Nice column for AOL/Huffington Post (now published on his own website). And now he is reinventing himself once again, taking his online gossip personality to the TV screen. Read More