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	<title>Observer &#187; Volkswagen</title>
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		<title>Observer &#187; Volkswagen</title>
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		<title>Maybe This VW Super Bowl Ad Isn&#8217;t Racist; Maybe You&#8217;re Racist</title>

		<comments>http://observer.com/2013/01/maybe-this-vw-super-bowl-ad-isnt-racist-maybe-youre-racist/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 09:25:49 -0400</pubDate>
					<link>http://observer.com/2013/01/maybe-this-vw-super-bowl-ad-isnt-racist-maybe-youre-racist/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=286456</guid>
		<description><![CDATA[<p><div id="attachment_286457" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2013/01/maybe-this-vw-super-bowl-ad-isnt-racist-maybe-youre-racist/racism/" rel="attachment wp-att-286457"><img class="size-medium wp-image-286457" alt="Is this man guilty of 'blackface with voice'? (YouTube)" src="http://nyoobserver.files.wordpress.com/2013/01/racism.jpg?w=300" width="300" height="203" /></a><p class="wp-caption-text">Is this man guilty of 'blackface with voice'? (YouTube)</p></div></p>
<p>By now, you've probably written your heated <a href="http://www.huffingtonpost.com/2013/01/29/volkswagen-super-bowl-ad-racist_n_2574809.html">HuffPost post</a> about how horrible those Nazis at Volkswagen are for coming up with such a racist commercial for the Super Bowl. (Actually, HuffPost already found a <a href="http://www.huffingtonpost.com/2013/01/31/coke-super-bowl-ad-racist-arab-american_n_2586620.html">new racist Super Bowl ad</a>; they have <em>moved on</em>.) The spot, which was leaked early--because who cares, they already paid their bazillions, so why not release it on YouTube days before the actual event? It will only generate more buzz that way!--features a Caucasian man with a Jamaican patois accent running around his office like <a href="http://www.spike.com/video-clips/miy2qr/the-office-michaels-jamaican-greetings">Michael Scott in that one episode</a> where he comes back from Sandals.</p>
<p>And it did generate "buzz," so there's that. Unfortunately, it was the kind of buzz that comes from a dozen angry blogger/<a href="http://www.tmz.com/2013/01/31/sean-paul-inner-circle-volkswagen-jamaican-super-bowl-commercial-racist/">Sean Paul</a> bees flying towards your face.<br />
<!--more--><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/9H0xPWAtaa8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>Well, we're of two minds about this. First of all, just a big congrats to Volkswagen for having this be your best (pre?) Super Bowl ad. Those spots cost, as we mentioned above, a bazillion dollars, and you only want your best and brightest material to shine through. And if that is this commercial, so be it. (Or rather, SoBe it, because you remember when the iced tea drink also had some sort of Super Bowl scandal?) It makes us really long for the days of <a href="http://www.youtube.com/watch?v=cv157ZIInUk">Peter Stormare</a>, but whatever.</p>
<p>Here's the thing though. It's not a racist advertisement. Not really. There are totally Caucasian people who live in the Caribbean islands and some further South American posts who speak along the lines of what Wikipedia describes as "<a href="http://en.wikipedia.org/wiki/Post-creole_speech_continuum">post-creole speech continuum</a>." They are pretty rare, and to be honest we only know this because of one terrible live concert in Roatan that included popular songs like "You Don't Have to Be Gay to Ride a Ferry." But at least we can say conclusively that yes, there exists at least three white men who definitely speak with an authentic "Jamaican" accent. And four, if you include <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=iwDgA9LUVMA">this guy</a>.</p>
<p>You are welcome, Mr. Volkswagen CEO. We've just made the airtight defense for you next time Charles Blow references "blackface with voices" on CNN.<br />
<iframe src="http://videos.mediaite.com/embed/player/?content=67VVFS1C7NWMS13N&amp;content_type=content_item&amp;layout=&amp;playlist_cid=&amp;media_type=video&amp;widget_type_cid=svp&amp;read_more=1" height="421" width="420" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_286457" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2013/01/maybe-this-vw-super-bowl-ad-isnt-racist-maybe-youre-racist/racism/" rel="attachment wp-att-286457"><img class="size-medium wp-image-286457" alt="Is this man guilty of 'blackface with voice'? (YouTube)" src="http://nyoobserver.files.wordpress.com/2013/01/racism.jpg?w=300" width="300" height="203" /></a><p class="wp-caption-text">Is this man guilty of 'blackface with voice'? (YouTube)</p></div></p>
<p>By now, you've probably written your heated <a href="http://www.huffingtonpost.com/2013/01/29/volkswagen-super-bowl-ad-racist_n_2574809.html">HuffPost post</a> about how horrible those Nazis at Volkswagen are for coming up with such a racist commercial for the Super Bowl. (Actually, HuffPost already found a <a href="http://www.huffingtonpost.com/2013/01/31/coke-super-bowl-ad-racist-arab-american_n_2586620.html">new racist Super Bowl ad</a>; they have <em>moved on</em>.) The spot, which was leaked early--because who cares, they already paid their bazillions, so why not release it on YouTube days before the actual event? It will only generate more buzz that way!--features a Caucasian man with a Jamaican patois accent running around his office like <a href="http://www.spike.com/video-clips/miy2qr/the-office-michaels-jamaican-greetings">Michael Scott in that one episode</a> where he comes back from Sandals.</p>
<p>And it did generate "buzz," so there's that. Unfortunately, it was the kind of buzz that comes from a dozen angry blogger/<a href="http://www.tmz.com/2013/01/31/sean-paul-inner-circle-volkswagen-jamaican-super-bowl-commercial-racist/">Sean Paul</a> bees flying towards your face.<br />
<!--more--><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/9H0xPWAtaa8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>Well, we're of two minds about this. First of all, just a big congrats to Volkswagen for having this be your best (pre?) Super Bowl ad. Those spots cost, as we mentioned above, a bazillion dollars, and you only want your best and brightest material to shine through. And if that is this commercial, so be it. (Or rather, SoBe it, because you remember when the iced tea drink also had some sort of Super Bowl scandal?) It makes us really long for the days of <a href="http://www.youtube.com/watch?v=cv157ZIInUk">Peter Stormare</a>, but whatever.</p>
<p>Here's the thing though. It's not a racist advertisement. Not really. There are totally Caucasian people who live in the Caribbean islands and some further South American posts who speak along the lines of what Wikipedia describes as "<a href="http://en.wikipedia.org/wiki/Post-creole_speech_continuum">post-creole speech continuum</a>." They are pretty rare, and to be honest we only know this because of one terrible live concert in Roatan that included popular songs like "You Don't Have to Be Gay to Ride a Ferry." But at least we can say conclusively that yes, there exists at least three white men who definitely speak with an authentic "Jamaican" accent. And four, if you include <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=iwDgA9LUVMA">this guy</a>.</p>
<p>You are welcome, Mr. Volkswagen CEO. We've just made the airtight defense for you next time Charles Blow references "blackface with voices" on CNN.<br />
<iframe src="http://videos.mediaite.com/embed/player/?content=67VVFS1C7NWMS13N&amp;content_type=content_item&amp;layout=&amp;playlist_cid=&amp;media_type=video&amp;widget_type_cid=svp&amp;read_more=1" height="421" width="420" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2013/01/maybe-this-vw-super-bowl-ad-isnt-racist-maybe-youre-racist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dgrantobserver</media:title>
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			<media:title type="html">Is this man guilty of &#039;blackface with voice&#039;? (YouTube)</media:title>
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		<title>Volkswagen&#8217;s Meta-Star Wars Dog Ads Rip Off Everyone Except George Lucas (Video)</title>

		<comments>http://observer.com/2012/02/volkswagens-meta-star-wars-dog-ads-rip-off-everyone-except-george-lucas-video/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 11:26:17 -0400</pubDate>
					<link>http://observer.com/2012/02/volkswagens-meta-star-wars-dog-ads-rip-off-everyone-except-george-lucas-video/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=218200</guid>
		<description><![CDATA[<p><div id="attachment_218234" class="wp-caption alignleft" style="width: 328px"><a rel="attachment wp-att-218234" href="http://www.observer.com/2012/02/volkswagens-meta-star-wars-dog-ads-rip-off-everyone-except-george-lucas-video/vwsuperbowlad/"><img class="size-medium wp-image-218234" title="vwsuperbowlad" src="http://nyoobserver.files.wordpress.com/2012/02/vwsuperbowlad.jpg?w=400&h=217" alt="" width="318" height="172" /></a><p class="wp-caption-text">VW&#039;s "The Dog Strikes Back" ad</p></div></p>
<p>Last year, Volkswagen made waves with its Super Bowl commercial featuring a little kid in a Darth Vader helmet using <a href="http://www.youtube.com/watch?v=R55e-uHQna0">"the force" to control his dad's car</a>. It was an instant viral hit, and for awhile the boy from that commercial, 6-year-old <strong>Max Page</strong> <a href="http://articles.nydailynews.com/2011-02-07/entertainment/28536994_1_household-items-pacemaker-darth-vader">was mildly famous</a>.</p>
<p>This year, the same agency behind "The Force" commercial, <a href="http://deutschinc.com/">Deutsch Inc.</a>, took the Star Wars theme to a whole other level, with Super Bowl ads that began as videos featuring dogs and then pulled back to reveal something much, much stranger.<br />
<!--more--><br />
The Dog Strikes Back:<br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/0-9EYFJ4Clo?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/0-9EYFJ4Clo?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
While we were waiting for Madonna's half-time show to start, we were only half paying attention when this commercial came on. Since dogs were a huge theme in last night's Super Bowl ads (see also: <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=y3bqbJduK2w">Dorito</a>s, <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=j87Y-NS7Evk">Sketchers </a>) we didn't think much of it. Then suddenly we were in the Mos Eisley Cantina? What?</p>
<p>Both "The Dog Strikes Back" and VW's other dog/Lucas "teaser" ad, The Bark Side, had been released online mid-January in an effort to drum up buzz.<br />
The Bark Side:<br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/I-4S0mWFkDc?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/I-4S0mWFkDc?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
(At least that one made sense!)</p>
<p>But how did Deutsch convince Lucas Films--notoriously willing to sue for trademark infringement at the <a href="http://www.bloomberg.com/news/2011-07-27/lucasfilm-loses-u-k-supreme-court-bid-over-stormtrooper-helmet.html">drop of a helmet</a>--to lend the<em> Star Wars</em> characters out for these bizarre spots?</p>
<p>The <em>New York Observer</em> has reached out to Deutsch Inc., but has not yet received a response. The best answer is that Volkswagen paid Lucas bags of money with dollar signs on them for the rights. And even then, they were still ripping off someone else's idea, as <a href="http://jalopnik.com/5877570/did-volkswagens-new-star-wars-super-bowl-ad-ripoff-this-adorable-dog">Jalopnik</a>'s <strong>Matt  Hardigre</strong>e pointed out:</p>
<blockquote><p>A pair of animators in Portland made their Italian Greyhound "Bones Mello" famous when they <a href="http://jalopnik.com/5848125/meet-bones-mello-the-at+at-dog/gallery/1">dressed him up as an AT-AT last October</a>. So when we saw the <a href="http://jalopnik.com/5877381/these-are-12-cute-dogs-barking-the-star-wars-imperial-march">Volkswagen <em>Star Wars</em> barking dog</a> Super Bowl commercial preview last night we assumed the pup dressed up  as an AT-AT was him. The animators, however, say it's not...</p>
<p>"Essentially, the idea and the origination came from Lucas Films," says Proffit, who added that Volkswagen worked with Lucas Films on the concept.</p></blockquote>
<p>It's weird that Volkswagon would say that Lucas Films was responsible for the rip-off, when Deutsche admitted to spending six months on the spots; going through approximately 200 ideas before settling on the doggie theme. (We assume most of the ideas were scrapped by Lucas Films, which had the final say.)</p>
<p>This follows in the tradition of VW/Lucas Super Bowl ripoffs: that Darth Vader kid was allegedly taken from a "<a href="http://www.20x200.com/artworks/2305-alex-brown-untitled-sad-vader">Sad Vader</a>" photo by <strong>Alex Brown</strong> featured on 20x200. For a production company so scared of someone stealing their characters' likeness, LucasFilms seemingly has no qualms of using other people's.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_218234" class="wp-caption alignleft" style="width: 328px"><a rel="attachment wp-att-218234" href="http://www.observer.com/2012/02/volkswagens-meta-star-wars-dog-ads-rip-off-everyone-except-george-lucas-video/vwsuperbowlad/"><img class="size-medium wp-image-218234" title="vwsuperbowlad" src="http://nyoobserver.files.wordpress.com/2012/02/vwsuperbowlad.jpg?w=400&h=217" alt="" width="318" height="172" /></a><p class="wp-caption-text">VW&#039;s "The Dog Strikes Back" ad</p></div></p>
<p>Last year, Volkswagen made waves with its Super Bowl commercial featuring a little kid in a Darth Vader helmet using <a href="http://www.youtube.com/watch?v=R55e-uHQna0">"the force" to control his dad's car</a>. It was an instant viral hit, and for awhile the boy from that commercial, 6-year-old <strong>Max Page</strong> <a href="http://articles.nydailynews.com/2011-02-07/entertainment/28536994_1_household-items-pacemaker-darth-vader">was mildly famous</a>.</p>
<p>This year, the same agency behind "The Force" commercial, <a href="http://deutschinc.com/">Deutsch Inc.</a>, took the Star Wars theme to a whole other level, with Super Bowl ads that began as videos featuring dogs and then pulled back to reveal something much, much stranger.<br />
<!--more--><br />
The Dog Strikes Back:<br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/0-9EYFJ4Clo?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/0-9EYFJ4Clo?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
While we were waiting for Madonna's half-time show to start, we were only half paying attention when this commercial came on. Since dogs were a huge theme in last night's Super Bowl ads (see also: <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=y3bqbJduK2w">Dorito</a>s, <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=j87Y-NS7Evk">Sketchers </a>) we didn't think much of it. Then suddenly we were in the Mos Eisley Cantina? What?</p>
<p>Both "The Dog Strikes Back" and VW's other dog/Lucas "teaser" ad, The Bark Side, had been released online mid-January in an effort to drum up buzz.<br />
The Bark Side:<br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/I-4S0mWFkDc?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/I-4S0mWFkDc?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
(At least that one made sense!)</p>
<p>But how did Deutsch convince Lucas Films--notoriously willing to sue for trademark infringement at the <a href="http://www.bloomberg.com/news/2011-07-27/lucasfilm-loses-u-k-supreme-court-bid-over-stormtrooper-helmet.html">drop of a helmet</a>--to lend the<em> Star Wars</em> characters out for these bizarre spots?</p>
<p>The <em>New York Observer</em> has reached out to Deutsch Inc., but has not yet received a response. The best answer is that Volkswagen paid Lucas bags of money with dollar signs on them for the rights. And even then, they were still ripping off someone else's idea, as <a href="http://jalopnik.com/5877570/did-volkswagens-new-star-wars-super-bowl-ad-ripoff-this-adorable-dog">Jalopnik</a>'s <strong>Matt  Hardigre</strong>e pointed out:</p>
<blockquote><p>A pair of animators in Portland made their Italian Greyhound "Bones Mello" famous when they <a href="http://jalopnik.com/5848125/meet-bones-mello-the-at+at-dog/gallery/1">dressed him up as an AT-AT last October</a>. So when we saw the <a href="http://jalopnik.com/5877381/these-are-12-cute-dogs-barking-the-star-wars-imperial-march">Volkswagen <em>Star Wars</em> barking dog</a> Super Bowl commercial preview last night we assumed the pup dressed up  as an AT-AT was him. The animators, however, say it's not...</p>
<p>"Essentially, the idea and the origination came from Lucas Films," says Proffit, who added that Volkswagen worked with Lucas Films on the concept.</p></blockquote>
<p>It's weird that Volkswagon would say that Lucas Films was responsible for the rip-off, when Deutsche admitted to spending six months on the spots; going through approximately 200 ideas before settling on the doggie theme. (We assume most of the ideas were scrapped by Lucas Films, which had the final say.)</p>
<p>This follows in the tradition of VW/Lucas Super Bowl ripoffs: that Darth Vader kid was allegedly taken from a "<a href="http://www.20x200.com/artworks/2305-alex-brown-untitled-sad-vader">Sad Vader</a>" photo by <strong>Alex Brown</strong> featured on 20x200. For a production company so scared of someone stealing their characters' likeness, LucasFilms seemingly has no qualms of using other people's.</p>
]]></content:encoded>
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