In anticipation of tonight’s “Gossip Girl” – Dan and Blair as W interns! Fetching coffee for Stefano Tonchi! — The CW today unleashed an interactive Facebook game that’s as over-the-top and campy as the show itself. It’s called “Gossip Girl: Social Climbing,” and it’s not the first time the show has dabbled Read More
Back in November, we learned that at some point during this season of “Gossip Girl,” the pretty-faced cast members would crane their necks up at 4 Times Square, zip up the Conde Nast building in a silver elevator, and walk into the W headquarters. Yes, they would soon endure the time-honored rich-kid tradition of Read More
Stefano Tonchi — the editor of W and, to put it lightly, a very sharp dressed man — stood unblinking at the DVF Studio in the Meatpacking District Wednesday night. His hand held no cocktail, and he waved off a number of the choice hors d’oeuvres: seared tuna, quiche, salmon roe. He posed for a few pictures and then talked to Read More
The Countess Louise J. Esterhazy gave an exit interview to The Daily about her last column in W.
The magazine asked Ms. Esterhazy (the cutting, society-minded alter ego of W founder John Fairchild) how she felt when Stefano Tonchi told her there wouldn’t be room for her backpage column in the Read More
On Tuesday, Stefano Tonchi will present his first September issue of W and, along with it, his redesign of the magazine.
If the cover is any indication, Mr. Tonchi’s changes are radical. The September cover is a triple gatefold,”which they’d never done,” Mr. Tonchi told Memo Pad. He has also changed the Read More
W is getting a movie. The Cut reports that filming is underway for documentary about the magazine’s–wait for it–September issue. You might remember about that other Condé Nast magazine already has a documentary about its September issue.
So, if Stefano is the new Anna, who will be the Grace Coddington Read More
“If I see another movie star in a fashion magazine — it’s ridiculous! It’s a nightmare,” said John Fairchild, who launched W magazine in
“That’s what they call the cutting edge,” he continued. “I hate that word. And buzz. It’s a crock. They love buzz! When I hear the word buzz, it Read More
At the International Center of Photography’s Infinity Awards, held at Pier Sixty on the back end of Chelsea Piers on Monday night, W editor Stefano Tonchi and soon-to-be W editor-at-large Lynn Hirschberg arrived arm-in-arm.
“We are each other’s dates tonight!” said Ms. Hirschberg.
“Do you know Lynn Hirschberg?” Mr. Tonchi asked The Read More
Newsstand sales for magazines fell 9.1 percent in the second half of last year, reports The New York Times. This is noteworthy because:
Newsstand sales tend to be driven by the economy and are a more timely indicator of a magazine’s vitality than subscriptions, which tend to lag and which can be Read More
Media Industry Newsletter has fashion magazines’ ad page counts for the first three months of 2010, and several have seen notable increases. InStyle and Lucky were each up by 17 percent, and Marie Claire by 23 percent. So: celebrities, shopping, and whatever Marie Claire‘s is doing are apparently. Fancier titles didn’t fare Read More