off the record

Sadly, money can't buy this look.

I’ll Have What She’s Wearing: Ecommerce Comes to W

Ever since print advertising went south and magazine companies started shopping around for a revenue plan B, the glossies have publicly struggled to figure out the ecommerce puzzle.

E-retail shops like Esquire’s Clad opened and shuttered, and flash sale partnerships fizzled. (Vogue x Gilt Groupe, anyone?) Shopping the magazine was an alluring idea—and doable in the age of the iPad—but it was complicated by the fact that the most luxurious were filled with price-upon-request pieces not meant for us plebes.

All that might be changing. Condé Nast’s arty fashion title, W, has unveiled a plan to juggle the dual new media mandates of “social sharing” and “e-tail,” and it’s surprisingly democratic. Read More

Celebrity

vogueborrow

Lisbeth Salander Pulls Double Duty at Condé Nast

Vogue’s November cover girl, Rooney Mara, graced the cover of sister publication W back in February. Both magazines styled the Social Network star as her character, Lisbeth Salander, in the American adaptation of the Stieg Larsson thriller, The Girl with the Dragon Tattoo. (Vogue way less so.) The movie is due out next month; February was Read More

dailyw

W Magazine Launches Daily iPad Edition

W magazine launched an iPad app called The Daily W today, according to a press release from the magazine.

Although it launched in conjunction with the October issue, the app is unrelated to W print editions. It is “a daily offering of exquisite ‘must sees’ and ‘must haves’ carefully curated by the editors of W,“ including exclusive Read More

high drama

beckett

Klaus’s Last Drape

On Friday, Curbed re-blogged an item from W that detailed Klaus Biesenbach’s living situation. They paraphrased the introductory anecdote from that piece in which “the curator once stripped his Mexico City hotel room of the telephone, TV remote, even the curtains, keeping them stacked neatly in the closet until he departed.” We believe Read More