Last winter, BuzzFeed got a pony. Well, technically it was a miniature horse named Mystic, and she came by for a visit one morning—a surprise treat for hitting a web-traffic goal. Sure, a cash bonus might have been more practical, but a little pony with pink ribbons in her mane and a tiny gold party hat that stuck up like a unicorn’s horn? So much cooler. And judging by the photos that employees quickly posted on Facebook and Twitter, Mystic’s visit was basically the best day ever. At least until the time she visited with a piglet and a tiny bandana-
wearing goat. Or the time Grumpy Cat—the famous cranky-looking feline—stopped by.
It was enough to make even a Google employee jealous. Not that Google’s New York offices don’t have their own enviably cool visitors—Stephen Colbert, Lang Lang and Toni Morrison, to name just a few. Employees also get razor scooters. And pool tables. And arcade games. And subsidized massages. And free gourmet meals. And a full-service, full-size dessert truck permanently parked on the eighth floor.
These days, visitors to a New York office are as likely to stumble into a game of Ping-Pong as they are to find suited workers shuffling through a grim landscape of carpet tile and cubicles. Thrillist has a kegerator; building-mate Foursquare has shuffleboard and a beer of the week. Etsy’s Dumbo headquarters blends homemade coziness and high-end design so masterfully it could make an Urban Outfitters executive weep.
The Lease Beat
The office suite firm Regus is taking two floors totaling about 50,000 square feet at 112 West 34th Street, The Commercial Observer has learned.
Lease of the Week
Notwithstanding WeWork’s impressive track record of growth and success in the city, Sean Black knew his tenant wasn’t necessarily going to be an easy sell to landlords.
In just over a year, WeWork had opened three thriving locations, in midtown, Soho and the meatpacking district. The company leases offices, then prepares the facility for smaller tenants and rents out the space on a desk-by-desk basis.
Though there are several companies in the city in what is known as the office-suite business, WeWork has created a distinct concept by constructing space with open floorplans and glass partitioning, a layout that fosters interaction between the tenants.
Following a large leasing deal at 175 Varick Street last month, the asset’s landlord, Extell Development, is putting its leasehold interest in the approximately 185,000-square-foot office property up on the market.
SoHo-based coworking conglomerate WeWork is working on big, vague things, including “a whole new concept in collaborative independence” called WeWork Labs, announced today.
WeWork Labs is seeking 50 entrepreneurial types with the goal of building a strong community with a diverse stable of talent, said Matt Shampine of Simande and We Read More
New Yorkers who like to compute socially and late at night now have at least two options. WeWork, the coworking network with two locations open and two more on the way, is opening its SoHo lounge tonight for insomniacs and anyone who is more productive at night.
The nighttime coworking event, WeWork After Dark, Read More