trend stories

Crossing Brooklyn Ferry. (Photo via NYC.gov).

How Much Did It Cost the Times to Make Henry Alford a Hipster?

“It costs a lot of money to look this cheap,” Dolly Parton famously said. Well, nowhere is that more true than in Hipster Brooklyn, a magical land that The New York Times seemingly “discovers” once every five weeks. In today’s Style section, the Times sent intrepid middle-aged Manhattanite reporter Henry Alford to Williamsburg to live like the locals do (which, coincidentally, is also the way one would live if one were living one’s life according to trend stories in the Times Style section).

So how much did Mr. Alford’s long weekend of living the artisanal life actually cost the newspaper, which confirmed that it covered Mr. Alford’s expenses but, citing policy, declined to share costs? Read More

New York Times is Not on it

The New York Times wants you to look at the hipsters. (Joe Mande)

The New York Times Runs Out of Brooklyn Trends; Just Sending ‘Investigative Humorist’ to Mock Williamsburg Now

Ach, we really thought The New York Times was finally starting to get the picture with its April 28th piece, “Turning the Tables on the News Media Tease.” In it, Noam Cohen finally acknowledged the Twitter feed @NYTOnIt as being “prompted when a trend article from The New York Times seems too obvious or too generic.” Examples given in the article included “the arrival of fall, the use of staplers, and how night stands are becoming more crowded.”

Point duly noted, the Times seemed to be saying in this piece, showing that it was not above poking fun of its history of non-trend trend stories. But it turns out that the Grey Lady was merely blowing her media audience a raspberry, as Thursday’s Style section cover story is about…one man’s observations about Williamsburg. No, no catch, no angle: Just one guy, checking out the ‘burg to see what the big deal is and trying to blend in with the natives at Roberta’s. (Which still counts as Williamsburg, you know, metaphysically.) And yes, it’s supposed to be funny, which is probably the saddest part about this sad attempt that begins with–wait for it–the title: Read More

THERE GOES THE NEIGHBORHOOD

Construction complaints!

Even Williamsburg’s Condo-Dwellers Hate All the New Condos

Poor Williamsburg. It’s now suffering a terrible fate known to but a handful of pert prom queens and high school football hunks—it is not only possible to be popular, but to be too popular.

While many of the newcomers who have recently washed up on Williamsburg’s luxury condo-strewn shores are no doubt aware that the neighborhood is “changing” and that that change is part of what makes it attractive to so many new, well-heeled residents—would they have been able to buy artisanal chutney there back in 2005?—they’re apparently more than a little uncomfortable with the fact that it continues to, well, change. At least, they hate the construction, according to DNAinfo. Read More

Planes Trains & Automobiles

The Bedford Avenue L is about to get some new, non-formstone-faced neighbors.

How Much More Williamsburg Development Can the L Train Handle?

In the midst of yesterday’s frenzy of Domino Sugar Refinery-themed press coverage, squished L train riders could be forgiven for asking: how much more development can Williamsburg handle? With only two tracks in a largely quad-tracked system, the L is not as well-endowed as some lines—so how much more Williamsburg can the L really take?

As it turns out, quite a bit. Read More

Sugar High

A bird's eye view of the Domino Sugar site, as Two Trees would like to develop it.

Jed Walentas Plants a Tree (or Two) in Williamsburg

When Two Trees Management bought the old Domino Sugar site from CPC Resources and a reluctant Katan Group, a local developer told The Observer that Jed Walentas would be “crazy to go back to ULURP” for a rezoning of the site, which had already been approved for thousands of high-rise apartments.

But going back to to everyone’s favorite acronym (to pronounce, at least) is exactly what Mr. Walentas intends to do. He and SHoP, the New York-based architecture firm that Bruce Ratner tapped to design the Barclays Center and Atlantic Yards after Frank Gehry proved too expensive, called a group of reporters to SHoP’s offices near City Hall on Friday to show off their plans for the site.

The first thing Mr. Walentas spoke about was Two Trees’ desire to expand the amount of parkland included in the project—adding two new acres—and to make it more accessible to the public.

He criticized the open space in the old site plan as something that “felt very much like a privatized front lawn for people who lived there,” and spoke about his desire to pull the buildings back inland to make more space for the quarter-mile-long waterfront park, as well as add a new public street between his buildings and the waterfront. Read More

Nut Job

Juan Ayala, 35, was arrested in Williamsburg on Sunday afternoon after attempting to steal three 25 lb. boxes of almonds. Photo by Getty Images.

Failed Almond Heist for Nutty Brooklyn Robber

Things got a little nutty in Williamsburg last Sunday around 4 p.m., when Juan Ayala, 35, attempted to steal 75 lbs. worth of almonds from the back of a delivery truck on Bedford Avenue.

Unsurprisingly for a 5’8”, 180 lb. man trying to carry nearly half his weight in almonds, Mr. Ayala didn’t make it Read More