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	<title>Observer &#187; Women&#8217;s Magazines</title>
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		<title>Observer &#187; Women&#8217;s Magazines</title>
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		<title>Fall In! We Devour 2,754 Pages of September Issues</title>

		<comments>http://observer.com/2012/08/fall-in-we-devour-2754-pages-of-september-issues/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 08:58:06 -0400</pubDate>
					<link>http://observer.com/2012/08/fall-in-we-devour-2754-pages-of-september-issues/</link>
			<dc:creator>Daniel D'Addario</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=257562</guid>
		<description><![CDATA[<p><a href="http://observer.com/2012/08/fall-in-we-devour-2754-pages-of-september-issues/miley-cyrus-marie-claire-cover/" rel="attachment wp-att-257607"><img class="alignleft size-medium wp-image-257607" title="miley-cyrus-marie-claire-cover" src="http://nyoobserver.files.wordpress.com/2012/08/miley-cyrus-marie-claire-cover.jpeg?w=210" alt="" width="210" height="300" /></a>For fashion editors, all roads lead to September: this month’s rag mags, engorged with advertisements, represent the triumph of the hypercapitalist ethos, the huge and the loud. <!--more-->No magazine, in September, strives to be the best: all strive to be most, with pages upon pages of ad content buttressing 800-word dispatches from Hollywood or London. Technically speaking, September marks the beginning of the holiday shopping season, as fashion lines launch their latest collections, and while couture shoppers are few in number, couture observers (or <strong>Katy Perry</strong> fans) can gorge themselves on newly thick magazines that finally have the page counts to show off what they believe to be their best sides.</p>
<p>Here are our picks for the very most of this month’s <em>Elle, Lucky, Glamour, InStyle, Harper’s Bazaar </em>and<em> Marie Claire</em>. (<em>Vogue</em>, as usual, will arrive fashionably late.)</p>
<p><strong>Best Cover:</strong> A purple-hair-era Katy Perry on <em>Elle</em> takes the prize, if only for the very au courant nail art. (She still manages to squeeze her “Jesus” tattoo into the shot, though.) Given that the culture at large spends September shaking sand out of its beach tote, very few of this month’s cover stars—<strong>Jennifer Lopez</strong>, <em>InStyle</em>? Still?—have an imminent project to promote. (And <strong>Victoria Beckham</strong>, in a bubble bath on Glamour, isn’t even wearing clothes.)</p>
<p><strong>Most Nostalgic:</strong> <em>Harper’s Bazaar</em>, in a cover line, advises readers to “Think Pink!”—a line from <em>Funny Face</em>, the movie based on Diana Vreeland and Richard Avedon’s time at <em>Bazaar</em>. (Cover girl <strong>Gwen Stefani</strong>, you’re great, but you’re no Audrey Hepburn.) Ms. Vreeland’s time at the magazine is elucidated in a piece that uses the word “Vogue” zero times. (Some anti-<em>Vogue</em> rancor is discernible at <strong>Glenda Bailey</strong>’s magazine: Another former <em>Vogue</em>tte, ousted French editrix <strong>Carine Roitfeld</strong>, gets a glowing profile in <em>Bazaar</em>.)</p>
<p><strong>Best Editor’s Letter, Lede Division:</strong> “<strong>Naomi Wolf</strong> wants you to feel good. Really good,” writes <strong>Roberta Myers</strong> in <em>Elle</em>. (The feminist firebrand is profiled there and has a piece in <em>Bazaar</em> on dating.)</p>
<p><strong><span class="Apple-style-span" style="font-weight:normal;"><img class="alignleft" style="cursor:-webkit-zoom-in;" src="http://i.huffpost.com/gen/729663/thumbs/o-JENNIFER-LOPEZ-INSTYLE-SEPTEMBER-2012-570.jpg?6" alt="" width="197" height="256" /></span>Best Editor’s Letter, Unintentional Revelations Division: Joanna Coles</strong> describes regretfully turning down her dream job as a journalist covering Parliament in the <em>Marie Claire</em> supplement <em>@Work</em>, which features <strong>Chelsea Handler</strong> on the cover.</p>
<p><strong>Most Unlikely Suggestion:</strong> In her capacity as <em>Glamour</em> guest editor, Ms. Beckham writes that she suggested some future cover subjects from the indie-film universe: “<strong>Chloe Moretz</strong>, <strong>Clémence Poésy</strong>, <strong>Bella Heathcote</strong> ...” Maybe if <strong>Jessica Simpson</strong> falls ill!</p>
<p><strong>Least Fortuitous Timing, Celebrity Division: Kristen Stewart</strong>, interviewed pre-cheating-scandal by <em>InStyle</em>. On Cartier’s Juste un Clou bracelet: “It reminds me of the person who gave it to me.” She wanted, and likely still wants, to go on a “very secluded” Mexican vacation.</p>
<p><strong>Least Fortuitous Timing, Cinema Division:</strong> Both <em>Elle </em>and<em> InStyle</em> feature sneak peeks at what would have been this winter’s biggest movie, <em>The Great Gatsby</em>. After the magazines went to press, Gatsby was delayed until summer 2013.</p>
<p><strong>Best Logroll:</strong> <em>Marie Claire</em>’s nine-page package on <em>Project Runway</em>, a show that features the magazine’s fashion director Nina Garcia. Before suggesting <em>Runway</em>-inflected trips to Parsons and Burger Joint, the author notes, “<em>Sex and the City</em> isn’t the only show that boasts the Big Apple as a main character.” <em>Sure isn’t!</em></p>
<p><strong>Best Advertising Opportunity: Justin Bieber</strong>’s perfume sponsored some of <em>Lucky</em>’s stickers (used to point out must-buy items—like Pinterest, but monthly!), as did uplifting toiletry brand Dove. Thanks to the good folks at Unilever, you can label <strong>Eva Longoria</strong>’s shorts “brave,” “graceful” or “STRENGTH.” [<em>sic</em>.]</p>
<p><strong>Best Homage to Something Else Popular:</strong> <em>Glamour</em> informs us: “Hey, it’s okay ... to own 50 shades of gray ... cashmere sweaters.” Meanwhile, <em>Elle</em> titles its Katy Perry profile “Girl on Fire,” a reference to <em>The Hunger Games</em>, while <strong>Miley Cyrus</strong> is now getting magazine cover profiles solely in her capacity as <strong>Liam Hemsworth</strong>’s fiancée, also a nod to <em>The Hunger Games</em>. (<strong>Jennifer Lawrence</strong> clearly wasn’t available.)</p>
<p><strong><span class="Apple-style-span" style="font-weight:normal;"><img class="alignleft" style="padding-right:8px;padding-top:8px;padding-bottom:8px;" src="http://i3.mirror.co.uk/incoming/article1201091.ece/ALTERNATES/s615b/ONE+USE+ONLY+-+Victoria+Beckham+photographed+by+Lindsey+Unterberger+for+Glamour" alt="" width="188" height="264" /></span>Most Ubiquitous:</strong> Who knew <strong>Lana Del Rey</strong> was such a trendsetter? She gets a full-page spread, “Let’s All Look Like Lana!,” in <em>Glamour</em> (looking like Lana means having long hair) and is cited as a nail-care icon in <em>Elle</em>. Meanwhile, <strong>Solange Knowles</strong>, noted sister of<strong> Beyoncé</strong>, gets a photo shoot of her house in <em>Elle</em> and a two-page spread on her style evolution in <em>Glamour</em>.</p>
<p><strong>Biggest Vitamin-Related Exclusive:</strong> “I wake up at 7 a.m., I shower, shave, eat breakfast, and have a double espresso, a cigarette, vitamins,” <strong>Marc Jacobs</strong> tells <em>Marie Claire</em>. “I wake up, have a double espresso and a cigarette, then I shower,” Mr. Jacobs tells <em>Glamour</em>.</p>
<p><strong>Biggest Web-to-Print Leap: </strong>Fashion blogger<strong> Bryanboy</strong>, citing <strong>Carly Rae Jepsen</strong> in <em>Glamour</em>, a magazine that elsewhere features the “Shit Girls Say” video stars and the “Man Repeller” blogger.</p>
<p><strong>Biggest Print-to-Web Synergy:</strong> <em>InStyle</em> has enlisted <strong>Katie Couric </strong>and<strong> Tommy Hilfiger</strong> as celebrity “Pinners” for their Pinterest pages; Mr. Hilfiger notes he is inspired by “classic autumnal colors.”</p>
<p><strong>Biggest Print-to-Book-to-Print Leap:</strong> <strong>Elizabeth Wurtzel</strong>, for <em>Harper’s Bazaar</em>: “I want everyone to try as hard as I do to please be gorgeous, because it’s not that hard, girls. Looking great is a matter of feminism.”</p>
<p><strong>Most Horrifying, Unsurprising Revelation:</strong> <em>Lucky</em>’s oral history of Guess reveals that <strong>Paris Hilton</strong> keeps a blow-up of her early-2000s jeans ad next to her bed.</p>
<p><strong>Most Compelling Subhed:</strong> “Guest editor Victoria Beckham’s dear friend and go-to hair guy, <strong>Ken Paves</strong>, is on a mission to help at-risk women. Love that.”</p>
<p><strong>Best Use of Profile-Speak:</strong> Miley Cyrus, per <em>Marie Claire</em>, is “a 19-year-old firecracker with washboard abs, a smoky laugh, and a filthy mouth.” Elsewhere her voice is described as “tangy and redolent of her native Nashville.”</p>
<p><strong>Most Disconnected From Readers’ Reality:</strong> “Everyone I know with taste gets plates from Heath Ceramics,” says <strong>Jessica de Ruiter</strong>, stylist, in <em>Lucky</em>. “They use them at Axe.” (It’s pronounced “a-shay.”)</p>
<p><strong>Biggest Indications Fashion Magazine Readers Aren’t In It For the Fashion:</strong> When asked, an <em>Elle</em> reader notes her biggest wish is not the Bottega Veneta dress Ms. Perry wears on the cover but “my mother’s love and my father’s approval”; a <em>Glamour</em> reader poll yields favorite designers including “anything <strong>Jennifer Aniston</strong> wears” and Old Navy.</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://observer.com/2012/08/fall-in-we-devour-2754-pages-of-september-issues/miley-cyrus-marie-claire-cover/" rel="attachment wp-att-257607"><img class="alignleft size-medium wp-image-257607" title="miley-cyrus-marie-claire-cover" src="http://nyoobserver.files.wordpress.com/2012/08/miley-cyrus-marie-claire-cover.jpeg?w=210" alt="" width="210" height="300" /></a>For fashion editors, all roads lead to September: this month’s rag mags, engorged with advertisements, represent the triumph of the hypercapitalist ethos, the huge and the loud. <!--more-->No magazine, in September, strives to be the best: all strive to be most, with pages upon pages of ad content buttressing 800-word dispatches from Hollywood or London. Technically speaking, September marks the beginning of the holiday shopping season, as fashion lines launch their latest collections, and while couture shoppers are few in number, couture observers (or <strong>Katy Perry</strong> fans) can gorge themselves on newly thick magazines that finally have the page counts to show off what they believe to be their best sides.</p>
<p>Here are our picks for the very most of this month’s <em>Elle, Lucky, Glamour, InStyle, Harper’s Bazaar </em>and<em> Marie Claire</em>. (<em>Vogue</em>, as usual, will arrive fashionably late.)</p>
<p><strong>Best Cover:</strong> A purple-hair-era Katy Perry on <em>Elle</em> takes the prize, if only for the very au courant nail art. (She still manages to squeeze her “Jesus” tattoo into the shot, though.) Given that the culture at large spends September shaking sand out of its beach tote, very few of this month’s cover stars—<strong>Jennifer Lopez</strong>, <em>InStyle</em>? Still?—have an imminent project to promote. (And <strong>Victoria Beckham</strong>, in a bubble bath on Glamour, isn’t even wearing clothes.)</p>
<p><strong>Most Nostalgic:</strong> <em>Harper’s Bazaar</em>, in a cover line, advises readers to “Think Pink!”—a line from <em>Funny Face</em>, the movie based on Diana Vreeland and Richard Avedon’s time at <em>Bazaar</em>. (Cover girl <strong>Gwen Stefani</strong>, you’re great, but you’re no Audrey Hepburn.) Ms. Vreeland’s time at the magazine is elucidated in a piece that uses the word “Vogue” zero times. (Some anti-<em>Vogue</em> rancor is discernible at <strong>Glenda Bailey</strong>’s magazine: Another former <em>Vogue</em>tte, ousted French editrix <strong>Carine Roitfeld</strong>, gets a glowing profile in <em>Bazaar</em>.)</p>
<p><strong>Best Editor’s Letter, Lede Division:</strong> “<strong>Naomi Wolf</strong> wants you to feel good. Really good,” writes <strong>Roberta Myers</strong> in <em>Elle</em>. (The feminist firebrand is profiled there and has a piece in <em>Bazaar</em> on dating.)</p>
<p><strong><span class="Apple-style-span" style="font-weight:normal;"><img class="alignleft" style="cursor:-webkit-zoom-in;" src="http://i.huffpost.com/gen/729663/thumbs/o-JENNIFER-LOPEZ-INSTYLE-SEPTEMBER-2012-570.jpg?6" alt="" width="197" height="256" /></span>Best Editor’s Letter, Unintentional Revelations Division: Joanna Coles</strong> describes regretfully turning down her dream job as a journalist covering Parliament in the <em>Marie Claire</em> supplement <em>@Work</em>, which features <strong>Chelsea Handler</strong> on the cover.</p>
<p><strong>Most Unlikely Suggestion:</strong> In her capacity as <em>Glamour</em> guest editor, Ms. Beckham writes that she suggested some future cover subjects from the indie-film universe: “<strong>Chloe Moretz</strong>, <strong>Clémence Poésy</strong>, <strong>Bella Heathcote</strong> ...” Maybe if <strong>Jessica Simpson</strong> falls ill!</p>
<p><strong>Least Fortuitous Timing, Celebrity Division: Kristen Stewart</strong>, interviewed pre-cheating-scandal by <em>InStyle</em>. On Cartier’s Juste un Clou bracelet: “It reminds me of the person who gave it to me.” She wanted, and likely still wants, to go on a “very secluded” Mexican vacation.</p>
<p><strong>Least Fortuitous Timing, Cinema Division:</strong> Both <em>Elle </em>and<em> InStyle</em> feature sneak peeks at what would have been this winter’s biggest movie, <em>The Great Gatsby</em>. After the magazines went to press, Gatsby was delayed until summer 2013.</p>
<p><strong>Best Logroll:</strong> <em>Marie Claire</em>’s nine-page package on <em>Project Runway</em>, a show that features the magazine’s fashion director Nina Garcia. Before suggesting <em>Runway</em>-inflected trips to Parsons and Burger Joint, the author notes, “<em>Sex and the City</em> isn’t the only show that boasts the Big Apple as a main character.” <em>Sure isn’t!</em></p>
<p><strong>Best Advertising Opportunity: Justin Bieber</strong>’s perfume sponsored some of <em>Lucky</em>’s stickers (used to point out must-buy items—like Pinterest, but monthly!), as did uplifting toiletry brand Dove. Thanks to the good folks at Unilever, you can label <strong>Eva Longoria</strong>’s shorts “brave,” “graceful” or “STRENGTH.” [<em>sic</em>.]</p>
<p><strong>Best Homage to Something Else Popular:</strong> <em>Glamour</em> informs us: “Hey, it’s okay ... to own 50 shades of gray ... cashmere sweaters.” Meanwhile, <em>Elle</em> titles its Katy Perry profile “Girl on Fire,” a reference to <em>The Hunger Games</em>, while <strong>Miley Cyrus</strong> is now getting magazine cover profiles solely in her capacity as <strong>Liam Hemsworth</strong>’s fiancée, also a nod to <em>The Hunger Games</em>. (<strong>Jennifer Lawrence</strong> clearly wasn’t available.)</p>
<p><strong><span class="Apple-style-span" style="font-weight:normal;"><img class="alignleft" style="padding-right:8px;padding-top:8px;padding-bottom:8px;" src="http://i3.mirror.co.uk/incoming/article1201091.ece/ALTERNATES/s615b/ONE+USE+ONLY+-+Victoria+Beckham+photographed+by+Lindsey+Unterberger+for+Glamour" alt="" width="188" height="264" /></span>Most Ubiquitous:</strong> Who knew <strong>Lana Del Rey</strong> was such a trendsetter? She gets a full-page spread, “Let’s All Look Like Lana!,” in <em>Glamour</em> (looking like Lana means having long hair) and is cited as a nail-care icon in <em>Elle</em>. Meanwhile, <strong>Solange Knowles</strong>, noted sister of<strong> Beyoncé</strong>, gets a photo shoot of her house in <em>Elle</em> and a two-page spread on her style evolution in <em>Glamour</em>.</p>
<p><strong>Biggest Vitamin-Related Exclusive:</strong> “I wake up at 7 a.m., I shower, shave, eat breakfast, and have a double espresso, a cigarette, vitamins,” <strong>Marc Jacobs</strong> tells <em>Marie Claire</em>. “I wake up, have a double espresso and a cigarette, then I shower,” Mr. Jacobs tells <em>Glamour</em>.</p>
<p><strong>Biggest Web-to-Print Leap: </strong>Fashion blogger<strong> Bryanboy</strong>, citing <strong>Carly Rae Jepsen</strong> in <em>Glamour</em>, a magazine that elsewhere features the “Shit Girls Say” video stars and the “Man Repeller” blogger.</p>
<p><strong>Biggest Print-to-Web Synergy:</strong> <em>InStyle</em> has enlisted <strong>Katie Couric </strong>and<strong> Tommy Hilfiger</strong> as celebrity “Pinners” for their Pinterest pages; Mr. Hilfiger notes he is inspired by “classic autumnal colors.”</p>
<p><strong>Biggest Print-to-Book-to-Print Leap:</strong> <strong>Elizabeth Wurtzel</strong>, for <em>Harper’s Bazaar</em>: “I want everyone to try as hard as I do to please be gorgeous, because it’s not that hard, girls. Looking great is a matter of feminism.”</p>
<p><strong>Most Horrifying, Unsurprising Revelation:</strong> <em>Lucky</em>’s oral history of Guess reveals that <strong>Paris Hilton</strong> keeps a blow-up of her early-2000s jeans ad next to her bed.</p>
<p><strong>Most Compelling Subhed:</strong> “Guest editor Victoria Beckham’s dear friend and go-to hair guy, <strong>Ken Paves</strong>, is on a mission to help at-risk women. Love that.”</p>
<p><strong>Best Use of Profile-Speak:</strong> Miley Cyrus, per <em>Marie Claire</em>, is “a 19-year-old firecracker with washboard abs, a smoky laugh, and a filthy mouth.” Elsewhere her voice is described as “tangy and redolent of her native Nashville.”</p>
<p><strong>Most Disconnected From Readers’ Reality:</strong> “Everyone I know with taste gets plates from Heath Ceramics,” says <strong>Jessica de Ruiter</strong>, stylist, in <em>Lucky</em>. “They use them at Axe.” (It’s pronounced “a-shay.”)</p>
<p><strong>Biggest Indications Fashion Magazine Readers Aren’t In It For the Fashion:</strong> When asked, an <em>Elle</em> reader notes her biggest wish is not the Bottega Veneta dress Ms. Perry wears on the cover but “my mother’s love and my father’s approval”; a <em>Glamour</em> reader poll yields favorite designers including “anything <strong>Jennifer Aniston</strong> wears” and Old Navy.</p>
]]></content:encoded>
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		<title>Jane Pratt Teams Up With Teen Blogger For New Magazine</title>

		<comments>http://observer.com/2010/11/jane-pratt-teams-up-with-teen-blogger-for-new-magazine/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 12:58:16 -0400</pubDate>
					<link>http://observer.com/2010/11/jane-pratt-teams-up-with-teen-blogger-for-new-magazine/</link>
			<dc:creator>Hunter Walker</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2010/11/jane-pratt-teams-up-with-teen-blogger-for-new-magazine/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/104213216.jpg?w=200&h=300" />Tavi Gevinson, the 14-year-old behind the popular "Style Rookie" fashion blog is starting a magazine with Jane Pratt.&nbsp;</p>
<p>Gevinson revealed the plans for the site in<a href="http://www.thestylerookie.com/2010/11/its-happening.html"> a note </a>posted on her blog Friday.&nbsp;</p>
<p>Pratt's prior magazine ventures <em>Jane</em> and<em> Sassy</em>&nbsp;were both praised as antidotes to the shallow materialism of other women's titles. <em>Jane </em>and <em>Sassy</em> helped Pratt develop a <a href="http://jezebel.com/gossip/q&amp;a/how-sassy-changed-my-life-262024.php">devoted following</a> among women who came of age during the late nineties and early aughts. <em>Jane </em>began in 1997, it was named after its creator. Pratt left her eponymous magazine <a href="http://gawker.com/news/jane/didnt-we-almost-have-it-all-jane-pratt-steps-down-114181.php">in 2005</a> and cited "wanderlust to do new things" as the reason for her departure. Jane <a href="http://www.nypost.com/p/news/business/item_ej3HZ0i3bxCdXOPEV2RkDJ">folded</a> almost exactly two years later.&nbsp;</p>
<p><em>Sassy</em>, which ran from 1988 until 1996, brought Pratt together with her teenage protege. Gevinson was born the year before<em> Sassy </em><a href="http://query.nytimes.com/gst/fullpage.html?res=9E04E6D81239F933A05753C1A960958260">ceased publication</a>, but she became familiar with the magazine through back issues and blogged about the need for a <a href="http://www.thestylerookie.com/2010/04/sassy.html">similar title</a> for her generation. Pratt found out about Gevinson's admiration for<em> Sassy </em>and sent the young blogger an email. The pair eventually met in person and hashed out the idea for "a magazine for an audience of wallflowerly teenage girls."</p>
<p>According to Gevinson, the new project won't be an attempt to recreate either of Pratt's other glossies.&nbsp;</p>
<p>"Of course, it won't be Sassy (or the rebirth of <em>Sassy</em>, or <em>Sassy 2.0</em>) and nor do we want it to be &hellip; The world has changed a bit in the past 15 or so years and that whole Internet thing happened, and this world calls for something different," Gevinson wrote.</p>
<p>For now, the pint-sized aspiring editrix said she could only offer "vague details" about the project, because it's still in an early planning phase. Gevinson and Pratt are hoping to move forward quickly with their as-yet-untitled magazine. In her note about the venture, Gevinson asked writers who are interested in being (unpaid) contributors &nbsp;to send her samples of their work by the end of next week.</p>
<p>"We wanna get moving!" Gevinson wrote.&nbsp;</p>
<div></div>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/104213216.jpg?w=200&h=300" />Tavi Gevinson, the 14-year-old behind the popular "Style Rookie" fashion blog is starting a magazine with Jane Pratt.&nbsp;</p>
<p>Gevinson revealed the plans for the site in<a href="http://www.thestylerookie.com/2010/11/its-happening.html"> a note </a>posted on her blog Friday.&nbsp;</p>
<p>Pratt's prior magazine ventures <em>Jane</em> and<em> Sassy</em>&nbsp;were both praised as antidotes to the shallow materialism of other women's titles. <em>Jane </em>and <em>Sassy</em> helped Pratt develop a <a href="http://jezebel.com/gossip/q&amp;a/how-sassy-changed-my-life-262024.php">devoted following</a> among women who came of age during the late nineties and early aughts. <em>Jane </em>began in 1997, it was named after its creator. Pratt left her eponymous magazine <a href="http://gawker.com/news/jane/didnt-we-almost-have-it-all-jane-pratt-steps-down-114181.php">in 2005</a> and cited "wanderlust to do new things" as the reason for her departure. Jane <a href="http://www.nypost.com/p/news/business/item_ej3HZ0i3bxCdXOPEV2RkDJ">folded</a> almost exactly two years later.&nbsp;</p>
<p><em>Sassy</em>, which ran from 1988 until 1996, brought Pratt together with her teenage protege. Gevinson was born the year before<em> Sassy </em><a href="http://query.nytimes.com/gst/fullpage.html?res=9E04E6D81239F933A05753C1A960958260">ceased publication</a>, but she became familiar with the magazine through back issues and blogged about the need for a <a href="http://www.thestylerookie.com/2010/04/sassy.html">similar title</a> for her generation. Pratt found out about Gevinson's admiration for<em> Sassy </em>and sent the young blogger an email. The pair eventually met in person and hashed out the idea for "a magazine for an audience of wallflowerly teenage girls."</p>
<p>According to Gevinson, the new project won't be an attempt to recreate either of Pratt's other glossies.&nbsp;</p>
<p>"Of course, it won't be Sassy (or the rebirth of <em>Sassy</em>, or <em>Sassy 2.0</em>) and nor do we want it to be &hellip; The world has changed a bit in the past 15 or so years and that whole Internet thing happened, and this world calls for something different," Gevinson wrote.</p>
<p>For now, the pint-sized aspiring editrix said she could only offer "vague details" about the project, because it's still in an early planning phase. Gevinson and Pratt are hoping to move forward quickly with their as-yet-untitled magazine. In her note about the venture, Gevinson asked writers who are interested in being (unpaid) contributors &nbsp;to send her samples of their work by the end of next week.</p>
<p>"We wanna get moving!" Gevinson wrote.&nbsp;</p>
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