Una Campaña Mas Frenética

Freddy Ferrer just had his best press week of the campaign so far.
Not coincidentally, he was somewhere other than New York.
The former Bronx borough president spent most of the past few days in Puerto Rico, where newspapers like El Diario and El Vocero duly captured his declarations to be a “defensor de los intereses del pueblo puertorriqueño,” and local television followed his every move.
Ferrer’s media strategy closer to home has mostly been to avoid attracting unnecessary attention, especially after his bruising Diallo episode earlier in the campaign. That may be enough to get him through the primary, but is not an ideal posture going into a general election in which earned media will be the challenger’s only answer to the incumbent’s wall-to-wall ads.
Ferrer’s advisors, who are more than aware of the need to address this issue, are planning to beef up his public schedule starting almost immediately.
By shoving the candidate out of his self-imposed bubble, they’ll hope to provide a stark contrast with a mayor who, as Ferrer told El Nuevo Dia last week, “no tiene una conexión íntima con la población de Nueva York.”

Una Campaña Mas Frenética