Today’s PR Lessons

Lesson One, new to no one, is that a funny, thin gaffe story will make tabloid wood.

Lesson Two is that you can bump said story off B1 of the Times with a thin play of what used to be known as the race card. (Now it’s the divisiveness card.)

That second one is an interesting lesson particularly for the Ferrer campaign, which has already evidently made the strategic call that the white voters who can be peeled away from Mike are Times-reading liberals, rather than News-reading conservatives. Charging racism is a familiar defensive move, but one Freddy’s backers have shied away from since the very beginning of this campaign. Will that change? Today’s PR Lessons