In his latest fundraising email –“Support My Fun New Ads — and Submit Your Own” — Freddy adds a MoveOn.org-style appeal:
I’m also asking all of my friends and supporters to film their own “Salsa” ads and email them to me so we can post them on our website. Put on your favorite salsa, merengue, polka, klezmer, or whatever music makes you dance, and make your own statement celebrating our City. Please help show New York how inspired we are by our message of building one New York by emailing your own “Salsa” ad to: firstname.lastname@example.org.
The possibilities are endless.
And, seriously, this is the sort of thing that we’ll be seeing lots more of. Just ask Micah Sifry.