How did a nineteen-year-old Harvard student create a company that has transformed the Internet? How did he grow it to its current enormous size? In his insightful book, The Facebook Effect, now in paperback, David Kirkpatrick shows how Mark Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life worldwide, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is The Facebook Effect.
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