TV = Grassroots?

A real veteran of Democratic campaigns was struck by John Faso‘s line in the Times Union:

“My campaign is going to be about reaching out to people at a grass-roots level all across the state,” Faso said. “We thought a good way to kick that off would be the television address.”

The veteran Dem writes: “Not being critical of Faso, but it is an indication that times have changed when a TV spot is considered reaching out to people at a grass-roots level.”

TV = Grassroots?