Intermix Inferno

It’s been a tough couple months for two of New York’s most glamorous clothing retailers. While the weather is just warming up, they’ve already been feeling the heat.

First, the Rem Koolhaas-designed Prada store was engulfed by flames earlier this year. And now: Intermix.

In January, we reported that Intermix temporarily relocated from its 5th Avenue Flatiron site for a full scale renovation project. But two weeks after they cut the ribbon, a three-alarm fire ravaged the space.

The bells rang during the unfashionable hour of half past six in the morning, so, thankfully, no employees were injured. Sadly, the store is the company’s first and oldest location.

The cause of the fire remains unknown, and according to an official Intermix statement, damages are still being assessed. Another temporary relocation has yet to be determined, but the company pledges that they are “looking into other alternatives to serve their Fifth Avenue customers.”

Full press release after the jump.

– Riva Froymovich

Fire at Intermix, Fifth Avenue

On Sunday March 26th at 6:30 am, the five story building that houses Intermix’s Fifth Avenue boutique suffered a massive fire. The four floors above Intermix were badly burned and the Intermix boutique was severely damaged. Thankfully and most importantly, all of Intermix’s employees and the building residents were safe and uninjured.

Intermix Fifth Avenue is the company’s first and oldest store location, it opened in 1993. Owners Haro and Khajak Keledjian decided earlier this year to give the 125 Fifth Avenue location a full reconstruction. After six weeks in a temporary space, on Friday March 10th Intermix resumed business in their newly renovated location.

Attached is a picture of the redone boutique, which fully incorporates Intermix’s innovative retail design. The staff was only in the new store for two weeks before the damaging fire. Currently, the cause of the fire is unknown and damage to the store is still being assessed. The building is unstable so nobody has been able to enter the premise.

While everyone at Intermix is deeply saddened by this tragedy, the company is doing everything in its power to move forward and continue serving its clients. Intermix has four other New York boutiques around the city and an ecommerce website The company is also looking into other alternatives to serve their Fifth Avenue customers and will be posting updates on Intermix appreciates the support of its loyal customers and vendors during this time.

Intermix Inferno