MIKE: My fiancée, Dana, spent countless hours building a wedding website for our guests, incorporating romantic photos, informational blurbs, links to hotels, restaurants, local attractions and much, much more.
Once the site debuted, we expected an onslaught of visitors – people eager to know everything about us and our dining recommendations.
“If we build it, they will come,” we thought. We even purchased an expensive hosting plan through Yahoo because we didn’t want to run the risk of crashing.
Then something happened: The site debuted and five people showed up. Then six. Then seven. Then they kind of trailed off. It was a painful rejection.