Ikea’s Animated Short


Yeah, it’s clever of Ikea to use a Dire Straits song for its animated walk-through of their planned Red Hook store (the Erie Basin and the long struggle to get this store approved are but two referents we can think of immediately), but “Walk of Life”? Song blows, yo. Nonetheless, this video (click on connection speed at top of page) shows a livable compromise between Ikea’s big boxiness and public access to the waterfront. The cranes in Ikea yellow and blue does seem like a sellout–can’t they be kept decrepit and maritime?

(Via Amy’s New York Notebook.)

-Matthew Grace Ikea’s Animated Short