Promotional Effort Proves Disruptive, Ineffective

A ruly mob of comedians marched through the streets of Manhattan on the evening of Friday, July 28, as a

A ruly mob of comedians marched through the streets of Manhattan on the evening of Friday, July 28, as a promotion for a full slate of comedy programming on the weekend to come. This mass, moving very quickly and numbering perhaps 100, shouted slogans such as “Amstel Light,” and “Snakes on Planes,” and “Free Advertising.” A few were clad in metallic shiny wigs.

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Many in the group distributed printed materials promoting the comedy weekend as a whole or individual performances that were scheduled throughout the weekend. Those materials showed that the groups came from places as diverse as Los Angeles, Chapel Hill, and Tucson.

Around 5:30 p.m., the group marched up Broadway toward the Flatiron building, keeping all the while to the western sidewalk. They passed Jo Malone’s perfume store under some scaffolding, and then went west on 23rd Street. They passed Home Depot. Their pace accelerated; the first performance was to begin at 6 p.m.

Promotional Effort Proves Disruptive, Ineffective