Greenpoint Grows Up, Gets Its Very First ‘Premier Business Condo’

231 Norman Avenue will soon be home to Greenpoint’s first (and thus “flagship”) business condo, The Greepoint Lofts. Sales have

231 Norman Avenue will soon be home to Greenpoint’s first (and thus “flagship”) business condo, The Greepoint Lofts. Sales have officially started for the building’s sixty-eight 600- to 1,150-square-foot units, which will run from $295,000 to 570,000 each.

A PR release says prices have been cut a bit, which means the average square foot of chic commercial condo will cost about $450–a bit less than the area’s $750 standard.

And are those roof-side pools? Probably not.

The PR release is after the jump.

Equinet Properties Commences Sales of Greenpoint Lofts
Introducing the first business condominium in Greenpoint, Brooklyn

NEW YORK, NY – July 19, 2006 – Equinet Properties, a comprehensive real estate investment solutions company, officially launched sales of Greenpoint Lofts, a premier business condominium building. Greenpoint Lofts is the first business condominium development in Greenpoint, Brooklyn, and one of only a few in the five boroughs of New York City. Equinet is the exclusive sales and marketing agent for the new development. Thuyha Pham, managing director of Equinet Properties tapped Louis Puopolo, top earning broker at the Shvo Group last year, to oversee sales and marketing efforts for Greenpoint Lofts.

Greenpoint Lofts is the flagship business condominium designed to offer businesses the ultimate work environment. The contemporary mixed-use business center features 68 spacious units, including two penthouses and approximately 9,900 square feet of ground floor retail space, divided into 14 units. Loft sizes range from approximately 600 to 1,150 square feet, and prices range from $295,000 to $570,000. Greenpoint Lofts is currently offering a sales incentive of 15 percent off the listed prices, resulting in an average cost per square foot of $450, which is far below the area’s average of $750 per square foot for new developments, creating a compelling investment opportunity.

Sensitive to the lifestyle of today’s business professional, Greenpoint Lofts has included lifestyle amenities such as a fitness center, a roof deck with panoramic city views, and a meditation center. Additional features including a landscaped courtyard, bamboo hardwood floors and high ceilings further enhance the working environment of these business lofts.

“Greenpoint Lofts caters to professionals looking for a creative and social work environment that encourages people to work together and form productive synergistic relationships,” said Louis Puopolo, director of strategic development, Equinet Properties. “We believe that the building will be an anchor in the community as a business center that attracts more professionals to the area, contributing to the positive growth of this emerging neighborhood.”

Greenpoint Lofts is located at 231 Norman Avenue. The warehouse conversion project is scheduled for completion by November 2006. Initial interest is high and 11 deals are being finalized. For more information, please visit or contact Louis Puopolo at (646) 289-3626 ext. 212.

About Equinet Properties – Equinet Properties, a division of the Vision Real Estate Group, is a comprehensive commercial and residential real estate investment solutions company with projects in the New York City-area and beyond. The company provides specialized investment, brokerage, sales and marketing services to investors, brokers, property owners, renters and corporate entities. Equinet leverages its extensive network of relationships with investors, brokers and corporate management groups to help clients identify, negotiate and close strategic real estate deals worldwide. For more information, please visit us at

Greenpoint Grows Up, Gets Its Very First ‘Premier Business Condo’