Insta-Puma Pounces On Union Square

Voilà:Sneakers, track jackets, oh my!

With cat-like quickness, Puma has unveiled its new “store-in-a-box” concept at Union Square. Both Women’s Wear Daily and The Shophound have the scoop. According to Shophound:

The raw space is prepared and finished. A red shipping container filled with the fixtures and interior décor is sent to the location, and in about three days…Presto! The store is ready.

Hmmm. Perhaps Whole Foods Market could learn a thing or two from the German shoe giant’s example. We’ve been waiting on that E. Houston St. location since 2004. And waiting. And waiting…

– Chris Shott Insta-Puma Pounces On Union Square