[em]Absolute[/em] Returns: Fewer Pages, Higher Prices

AbsoluteThe relaunched Absolute arrived today, looking very similar to its previous incarnation, which shuttered shortly before the March 2006 issue hit newsstands.

Under its new ownership, Michigan-based Hour Media, Absolute will only be distributed through a controlled circulation of super-rich New Yorkers. (Free copies will go to households that make over $500,000 a year). But one can still subscribe: six issues for $90. Previously, it was sold on newsstands for $8 an issue. (The blow-in cards follow after the jump.)

Hour Media’s less luxurious publication, New York Home, actually costs a bit less. That publication is six issues for $9.

The magazine’s cover stock is remarkably similar to the old Absolute’s, only it is about half as thick. Much of the inside of the magazine attempts to mimic the styling of Absolute 1.0.

The magazine’s editorial staff has changed, and there’s a new list of contributing editors. Celeb photographer Patrick McMullan is the only holdout from that previous list. But Greg Lindsay, who happily got paid for an Absolute piece that got killed along with Absolute 1.0, is now listed as a contributing editor.
Michael Calderone


[em]Absolute[/em] Returns: Fewer Pages, Higher Prices