Our new besties over at SocialiteRank were kind enough to give The Transom’s Spencer Morgan an e-mail interview, even after the piece in today’s Observer. In it, the super-secretive, nameless SR Team spread open their Chanel blogging robe(s) a few inches. What lies beneath is at once tender and beastly, insightful and well-groomed. Also, they have housekeepers!
The Q&A is reprinted in its entirety below.
Describe yourselves as much as you can. Where are you from? What are you wearing RIGHT NOW?
Do you really think we’re going to tell the truth? Well here are some true aspects (really we’re not lying!): we’re not poor, there is more than one, some socialites have more knowledge of the creators than they put on and we’re from the East Coast.
How did the idea for this site come about? Is what we see now much different from what you originally envisioned?
The biggest and most inaccurate misconception is that we hate socialites and that we created a site to mock their identities and torture their publicized lives. We love these ladies and gentlemen and we created this project to further promote this exclusive and fascinating community. The popularity of the website translates to huge visitor numbers, majority of whom don’t understand this mission statement and simply read everything as an ironic insult.
What is your response to people who say the comment board has gotten too nasty?
It has. We don’t sit at our computers and devilishly laugh at every comment. They annoy us too. But again, the majority of comments come from nearly 20,000 visitors from around the world who look at this world as one of unattainable privilege and surreal indulgence. At the same time, we want to make the comment board democratic but since we represent of one of very few sources on the Web about socialite activities, every comment is taken personally. When negative comments about socials come from Gawker they are not taken seriously. The message board on this site hurts because it represents what the majority sees when they search the Internet to learn more about these subjects.
We’ve noticed that occasionally a comment will be edited. What is your criteria for editing comments?
It’s simple. We almost never edit editorial content after it’s been posted. If we intuitively feel that some comments are outrageously ridiculous, we take them off. If one of the socialites writes to us directly, we usually always address their concerns.
Why do you feel it is essential to remain anonymous?
We have the freedom to say what we want, post what want without having to face cold stares at parties on regular basis. They are disadvantages to this of course. We know a lot more people would actually tip us if we wouldn’t be anonymous, because right now a lot of girls fear that their enemy is doing the site. But publicists of course have no such insecurities. We have also been offered a lot of opportunities like TV shows, books offers, appearances, commercial deals which we all rejected due to our private nature. We are definitely not doing this for money though.
Is there any scheme to make a big reveal of the site’s authors some day?
Hopefully one day, we can reveal ourselves on our own terms and trust us we have though of big scenarios. Something like a masquerade with fireworks, gasps and lots of security would be nice.
Have you noticed any Columbos picking through the authors’ trash yet?
We’re trying to ignore all the hype. Those who know our identity have been darlings in keeping their mouths shut. And we have housekeepers to take out the garbage, so we really don’t come in contact. We’re not having anxiety attacks over this. It’s just hilarious on what meaning this site has taken to some many people we know.
What are the most important criteria for a successful socialite?
Knowing your value, knowing how to pose, having a great hair person, having a sense of self-respect and one must understand how ultimately insignificant this whole scene is. It’s great to be famous but legacy and happiness are not measured by Style. Com pictures. All the girls that we feature on our list are actually really great New Yorkers who are fun to talk to and have distinctive personalities. They all have goals and we honor that. Public doesn’t realize that most of these individuals have grueling sixteen hour days filled with jobs, event obligations and family life.
Has turning up the heat on the matter of who is the town’s top socialite made the benefit-hosting scene more competitive? Or does it just reflect the competitiveness that already exists?
SR has definitely become an integral spice for an existing dish. It has always been competitive but now top publicists, photographers, journalists and casting agents use our site as a resource for their coverage of the socials. We help them access these girls as well.
Will it ever be possible for an LA girl to make it in New York?
Of course. Annelise Peterson did. They have the certain uninhibited charm that press here loves. But then they have access to Kitson, which kind of ruins everything.