Home The (Big) Round-Up: Monday Queens Pepsi sign draws newcomers’ ire, awe. [NY Times] Sign Up For Our Daily Newsletter Sign Up Thank you for By Observer Staff • 02/12/07 7:10am Queens Pepsi sign draws newcomers’ ire, awe. [NY Times] Sign Up For Our Daily Newsletter Sign Up Thank you for signing up! By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime. See all of our newsletters How masterful was Zell in Equity Office bidding? [NY Times] Making online real-estate ads work. [NY Times] Never mind the sales gimmicks; here are the numbers. [NY Times] Backstory on Upper East Side’s Union Club. [NY Times] Complications arise with popular reverse mortgages. [NY Times] New owner for site of exploded East Side townhouse. [NY Times] Commercial real estate “positively smoking.” [NY Times] Why New York buyers depend on floor plans. [NY Times] Big plans for Sleepy Hollow’s former GM plant. [NY Times] Bohemianism a key for Williamsburg renters. [NY Times] New laws to rid city of illegal hotels. [NY Post] Fire rips through Gallagher’s Steakhouse. [NY Post] Blackstone’s Jonathan Gray and the Equity Office duel. [NY Post] Protestors slam Hotel Gansevoort billboards. [NY Post] Congressmen call for hearings on Starrett sale. [Daily News] City foreclosures jump in ’06. [Crain’s via Daily News] East Side condo sues to stop Subway baking smells. [NY Sun] Port Authority mulls sale of Freedom Tower. [WSJ] Did we miss any New York City real estate news this morning? Please send along tips and links.