A nearly perfect Web music video

To be a viral hit, a music video has to pass one test: You must instantly love it. That’s exactly how we feel about “Thou Shalt Always Kill,” a new gem from British hip-hop group Dan Le Sac VS Scroobius Pip.

The video follows rapper Scroobius Pip as he wanders London proclaiming his version of the Ten Commandments — he has about 30 and they run from the instructional to the genially daft. Pip’s a white, motormouthed Brit with the beard of an Old Testament prophet. He resembles the stereotypical rapper only in his absolute, contemptuous self-assurance. He spouts strong opinions, and like a clever blog, his rants are both spot-on and very funny.

Scroobius employs a handful of terms that we’ve attempted to translate for an American audience:

Stephen Fry: Comedian once described as having “a brain the size of Kent.”

Johnny Hartman: Jazz singer. Influential on the little known smart-ass-white-Brit hip-hop subgenre.

NME: Half-century-old British music magazine. Sneered at by artists from the Sex Pistols to Scroobius.

Hollyoaks: The O.C. with an accent.

“Sounds of the Wickedness”: The U.K.’s “What Is Love?”

“Is it?”: British slang term as prevalent in the U.K. as “like” and “you know” are in the U.S.

The Beatles: Just a band.

“>WATCH “Thou Shalt Always Kill”

“>HEAR Three other tracks from Dan Le Sac VS Scroobius Pip on their MySpace page

This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here. A nearly perfect Web music video