The Bloomberg Files

In the paper this week, I tried finding out what ever happened to that revolutionary voter data information that helped

In the paper this week, I tried finding out what ever happened to that revolutionary voter data information that helped Michael Bloomberg customize his message to practically every New York City voter.

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In his recently published book, The Power of the Vote, Bloomberg pollster Doug Schoen said it “was nothing less than a revolution in political outreach and communication.”

So, where is that stuff now?

“I don’t really think I can be helpful on that subject,” Bloomberg pollster Doug Schoen told me in a very short interview.

“It’s probably locked away in some computer vault,” Bloomberg’s former senior adviser Bill Cunningham told me, joking only a little bit. He also said it’s probably useless anyway.

The Bloomberg Files