A family-owned Greek pastry shop has honed in on the Morningside Heights turf of Chipolte and Pinkberry, laying claim to the considerable foot traffic of Columbia University.
On April 29, Queens-based Artopolis opened at 1090 Amsterdam Avenue between 114th and 115th streets. This is the first Manhattan outpost for Artopolis, which opened its only other store, in Astoria, in 2001.
"We have Greek pastries, crepes and our gelato is Aromi, a brand imported from Italy," manager Neil Pandelatos proudly told The Observer.
Mr. Pandelatos, whose father Nick is the owner, hopes to draw passersby in with the sweet smell of pastries and scenes from the PBS series Visions of Greece which has been on a continuous loop on the elevated TV since the shop opened.
There may be just one problem with this scenario of perfection.
"We close at 11 p.m.," an employee told The Observer.
"Yes, every day."
That time frame will need to change, and quickly, if Artopolis wants to stay afloat in the late-night craving environs of a college campus.