15 CPW Readies for Best Buy

New York’s newest Best Buy is scheduled to open tomorrow in the unlikeliest of places: the base of uber-luxurious condo Fifteen Central Park West. The store will unfold over at least 46,000 square feet, and Best Buy reportedly paid $75 million for a 15-year lease.

As The New York Times noted late last year, the store marks another sign of Columbus Circle’s transformation:

Brokers said the retail space at 15 Central Park West, scheduled for occupancy a year from now, was the final slice that would complete a radical transformation of Columbus Circle over the last decade.

“This is definitely the last piece of the urban streetscape puzzle in that area,” said Gene Spiegelman, an executive director at Cushman & Wakefield, which is marketing the space. “It’s just so alive now. Think back 15 years ago — this was a dust bowl.”

The store, of course, will front on Broadway and not on Central Park West. The building’s condo owners–including Denzel Washington, Sandy Weill and Norman Lear, as well as 15CPW’s developers, William and Arthur Zeckendorf–will not have to mix with the shoppers below.

The Observer‘s Chris Shott will have more on the opening on Friday. 15 CPW Readies for Best Buy