The Best of Real Estate PR Emails: ‘Fine Furniture Is Not Just for People Anymore’

The only thing better than overly sexy real estate advertising is overly excited real estate PR emails. In one afternoon

The only thing better than overly sexy real estate advertising is overly excited real estate PR emails. In one afternoon alone earlier this week, The Observer received two missives titled “Luxury home furnishings for dogs and cats latest rage” and “From Abandoned Shoe Polish Factory to Home.”

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Both are written with the flair of Nigerian spam, and both are reproduced below in their entirety for your reading pleasure. (Watch out for the italics in the second email…)

EMAIL #1: Luxury home furnishings for dogs and cats latest rage

Fine furniture is not just for people anymore. Now you can get high quality beds specially designed and crafted to meet the needs of discriminating homeowners and their pets.

Los Angeles-based Bulldog Bed and Company has developed The Majestic Paw Dream Design Series that contains a magnificent set of lounges.

Every piece uses quality stained wood, high quality faux leather and suede with attention to design and detail.

You and your pet will enjoy this luxurious furniture for years to come.

The furniture is designed so that it goes together quickly and easily. No tools are required.

There are 3 exquisite designs to choose from. The “Nights of Arabia” canopy bed which is 26 in. long by 18 in. wide by 36 in. high. Available in either a Honey Cream or Dark Wood finish with Olive Faux Suede cover and pillows.

The “Once Upon a Trundle” bed features a drawer to store all of your little ones accessories. It is done in a dark wood finish with either soft olive faux suede or a rich chocolate faux leather cover.

“Pawdora’s Box” is a beautiful trunk that would accentuate any room in your home with a lid that opens to reveal all of your pet’s hidden treasures. Just as an antique trunk would look, it is done in a dark wood finish with the rich chocolate faux leather cover.

The cover fabrics are made of quality faux leather and suede with zippers to remove them for laundering. Although, it is machine washable, gentle cold cycle, line dry, dry cleaning is recommend to prolong the life and look of these beautiful covers and pillows.

This furniture is recommended for pets under forty pounds.

For more information visit bulldogbedandcompany or call 323-314-7557 🙂


EMAIL #2: From Abandoned Shoe Polish Factory to a Place Called Home. NYC Architect transforms one of Williamsburg’s last Era Lofts in into a modern-day household.

NEW YORK, NY (September 2007)New Yorkers just can’t seem to be able to live under the standards of “normal”. It’s either they don’t know how, or the city just doesn’t permit it; with its always changing scene in every neighborhood, it’s almost impossible to keep up. If it isn’t living in an Italianate brownstone from the turn of the century in the trendy yet touristy West Village, to a more picturesque kind of living in the generous spaces of tourist-less industrial Brooklyn. It is here where NYC’s top architect Rafi Elbaz, founder of Lifeform studio, made a home for him and his family with a meticulous renovation in a former shoe polish factory known as The Esquire Building with one of the last true lofts in Williamsburg. Located in the Williamsburg’s waterfront where many of these condo conversions have been made in the past years, The Esquire’s tenants are working hard to make a building the neighborhood can be proud of.

Anybody who’s ever gone house hunting in New York knows the never-ending frustration, exhaustion, never good enough for me or anybody I care for feeling. From walking closet sized rooms to windowless apartments. In New York, everybody gets a hang on whatever they can handle and tries to turn their homes or whatever you call them these days into their own private Idaho’s. Elbaz put his and his team’s hands to work and started lifting up an extraordinary space in one of the Esquire’s corner lofts with the idea to maintain the authentic feeling of the space with a sustainable approach.

At The Esquire, this unique loft meets modern design and collection ready mades. With a bold, yet warm sensation, exposing the original materials from the building’s industrial shell, this 21st century house is the definition of lifestyle. Filled with rare curiosities mixed with aesthete art work the loft portrays a feeling of natural expression. Rafi Elbaz has created this loft on one of the most highly demanded stretches in Brooklyn with extraordinary city views. Following his award winning design for the First Step Housing Competition, the architect brought this building to life as he has taken the task of converting many other apartments in the building. After three years of process of renovation, the architect provides an insight into a more environmentally sensible architecture that can be achieved within the context of style and comfort.

The Best of Real Estate PR Emails: ‘Fine Furniture Is Not Just for People Anymore’