Colorful DFA Dance Party (Rave?) at New MoMA Exhibit

On March 1, PopRally — MoMA and P.S.1’s “young” programming series that’s produced concerts by the likes of Patti Smith, Cat Power and Les Savy Fav — is presenting a dance party in conjunction with the forthcoming exhibition Color Chart: Reinventing Color, 1950 to Today, which opens at MoMA the following day. Providing the evening’s tunes will be a DJ troupe from Brooklyn’s painfully hip indie dance label, DFA Records, including sets by British producer and DFA co-founder Tim Goldsworthy, Justin Miller, and Jacques Renault (note the Twin Peaks reference!). So what’s this Color Chart business all about? According to MoMA:

Color Chart celebrates a paradox: the lush beauty that results when contemporary artists assign color decisions to chance, readymade source, or arbitrary system. Midway through the twentieth century, long-held convictions regarding the spiritual truth or scientific validity of particular colors gave way to an excitement about color as a mass-produced and standardized commercial product. The Romantic quest for personal expression instead became Andy Warhol’s "I want to be a machine;" the artistry of mixing pigments was eclipsed by Frank Stella’s "Straight out of the can; it can’t get better than that." Color Chart is the first major exhibition devoted to this pivotal transformation, featuring work by some forty artists ranging from Ellsworth Kelly and Gerhard Richter to Sherrie Levine and Damien Hirst.

Right. And that’s why — in the spirit of raves! — “attendees are encouraged to wear bright and bold colors” and “will receive a colorful custom-made gift designed by PopRally and DFA.” Still not sold? Two words: “free” and “booze”!

Colorful DFA Dance Party (Rave?) at New MoMA Exhibit