On March 1, PopRally — MoMA and P.S.1’s “young” programming series that’s produced concerts by the likes of Patti Smith, Cat Power and Les Savy Fav — is presenting a dance party in conjunction with the forthcoming exhibition Color Chart: Reinventing Color, 1950 to Today, which opens at MoMA the following day. Providing the evening’s tunes will be a DJ troupe from Brooklyn’s painfully hip indie dance label, DFA Records, including sets by British producer and DFA co-founder Tim Goldsworthy, Justin Miller, and Jacques Renault (note the Twin Peaks reference!). So what’s this Color Chart business all about? According to MoMA:
Right. And that’s why — in the spirit of raves! — “attendees are encouraged to wear bright and bold colors” and “will receive a colorful custom-made gift designed by PopRally and DFA.” Still not sold? Two words: “free” and “booze”!