Publisher of Rodale Books Takes Senior Marketing Position at Simon & Schuster

Liz Perl has resigned her post as the publisher of Rodale Books and taken a senior marketing position at Simon & Schuster’s adult publishing group. Ms. Perl, who served at the helm of Rodale from the spring of 2006 until last March when former Bloomsbury USA head Karen Rinaldi was installed as general manager and publishing director, became well-known in the publishing community during the 1990s, when she worked at Penguin as director of publicity and later as director of marketing.

In her new capacity as senior vice president of marketing, Ms. Perl will oversee advertising and promotion at S&S’s flagship imprint, as well as Atria, Free Press, Pocket Books, Scribner, and Touchstone-Fireside. She will report to Michael Selleck, S&S’s executive VP of sales and marketing.

Calls to Ms. Perl and Ms. Rinaldi have not yet been returned.

Here’s the memo Ms. Rinaldi sent to her staff this morning:

April 28, 2008

Dear Colleagues,

I am writing to let you know that Liz Perl will be leaving Rodale, effective May 9, to join Simon & Schuster Adult Publishing.

Liz came to Rodale in 2005 and, as Vice President and Publisher of Trade Books, has overseen book editorial, operations, sales, marketing, and publicity. Under her tenure, she and her team published more than 20 New York Times bestsellers, including Vice President Al Gore’s An Inconvenient Truth, LL Cool J’s Platinum Workout and The Intellectual Devotional series. In collaboration with our editors-in-chief, she participated in expanding Rodale’s branded books program, which we plan to further leverage and develop going forward. Liz also helped forge a partnership with Pan MacMillan to build out Rodale’s international books program. We thank Liz for her terrific work over the past three years and for the talented and highly committed team she leaves behind.

Following Liz’s departure, Andrew Malkin, VP, Sales; Andy Carpenter, VP, Art & Design; Beth Davey, VP, Publicity; Beth Lamb, Senior Marketing Director; and Chris Krogermeier, Senior Managing Editor, will report to me. Together, we look forward to working with our colleagues across the company as we continue to reach new goals.

Please join me in wishing Liz well in her new endeavor.


Karen Rinaldi

SVP/General Manager

Publishing Director, Rodale Books


Publisher of Rodale Books Takes Senior Marketing Position at Simon & Schuster