Tribeca’s Priciest Townhouse Listing Ever! $35 M. for North Moore House

If it wasn’t piercingly clear that Manhattan’s ego hasn’t been dented by the enduring national economic calamity, nothing sends a message of gusto like one of the most expensive listings ever in the city’s most expensive ZIP code.

The house at 2 North Moore Street, on the corner of West Broadway, went on the market this week for $35 million, exactly $29,425,000 more than mortgage executive Steve Schnall and wife Sherri paid for the property in June 2005, city records show.

Back then the building was in a much different state, mostly known for housing jam band shows at the NoMoore Bar. The Schnalls built a new six-story building on the site, and connected it smoothly with the former bar, a two-story landmark.

What they got was 11,300 square feet, five bedrooms, a deck off the master suite, a three-car garage, a high-speed hydraulic elevator, three fireplaces, an art studio, a playroom, a screening room, a gym and, of course, a windowed 47-foot-long heated indoor lap pool. “We’re really humble, believe it or not,” Ms. Schnall said in a local news story on the plans.

The single-family house is on the market before the construction has even been finished—and long before neighbors would have thought. “I remember a large part of the presentation was that these people intended to be part of the community,” said Bruce Ehrman, a co-chair of Community Board 1’s Landmarks Committee and a real estate broker. “This was for personal use.”

Things change. Back in 2003, Mr. Schnall told The Times that things had “taken off” for the firm he started, New York Mortgage Company, and that he needed recruiters to get all the new staff he needed. Then this year, Mr. Schnall announced his resignation from the firm, which had been bought out by one of the country’s largest residential lenders for $13.4 million.

Mr. Schnall didn’t respond to calls left in New York and the Hamptons, and listing broker Deborah Grubman, a top broker at Corcoran, would say only that the house won’t be ready to show until June. “We’re going to sort of try to wait before we take in brokers and everybody else,” she said.

Appraiser Jonathan Miller and Corcoran broker Jim Brawders both said that the $35 million asking price is the neighborhood’s most expensive single-family townhouse listing ever. “I have some titans of industry looking right now in Tribeca,” said Mr. Ehrmann, the broker and community board member, “people who have as much money as anyone, and their budget is not $35 million.” Then again, there are few Tribeca spaces with heated indoor lap pools.

News of the listing was first reported yesterday on the Web site Curbed.

Tribeca’s Priciest Townhouse Listing Ever! $35 M. for North Moore House