Robert Thomson Dials Journal Back to 0.0

When Robert Thomson met with the reporters and editors of the Wall Street Journal‘s Money & Investing desk last week,

When Robert Thomson met with the reporters and editors of the Wall Street Journal‘s Money & Investing desk last week, he wasn’t shy about at least one thing he planned to tear up from the old regime.

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Namely, the plot to institute "Journal 3.0" that was put forward by former publisher Gordon Crovitz.

The initiative was meant to populate the front page with more "what-it-means" stories, on the assumption that like The New Yorker, the Journal would not become a first-read for straight national news.

“Thomson was very critical of it and said it made the newspaper less newsy,” said a reporter who was present.

It’s actually a big point: a reversal of the Journal‘s self-perception as an adjunct to, rather than a competitor to, say … The New York Times.

As retired Journal staffer Glynn Mapes noted to us a couple of weeks ago (Mr. Mapes was Page One editor at the Journal for more than 10 years): “It’s like a real newspaper now, which we never thought of ourselves, especially on the front page."

Apparently, not real enough!

Robert Thomson Dials Journal Back to 0.0