In yet another quality-of-life initiative, Andrew Cuomo announced that after an investigation by his office, Anheuser-Bush will no longer sell alcoholic beverages with caffeine in them. Cuomo’s probe found they were being illegally marketing to minors.
Getting alcohol out of the hands of minors is the latest example of Cuomo focusing on tangible issues, in contrast to Eliot Spitzer, who took on the more complicated financial issues of Wall Street.
From Cuomo’s office:
Attorney General Andrew M. Cuomo today announced that Anheuser-Busch will stop selling all caffeinated alcohol beverages after an investigation showed the company was illegally marketing these drinks to young people. As a result of an agreement reached by Attorney General Cuomo and other Attorneys General across the nation, Anheuser-Busch will no longer produce caffeinated “Tilt,” “Bud Extra,” or other alcoholic energy drinks.
The Attorney General’s investigation revealed that Anheuser-Busch was making false or misleading statements about the health and energizing effects of Tilt and Bud Extra. Furthermore, the company’s advertisements were being directed to consumers under the age of 21.
“Drinking is not a sport, a race, or an endurance test. Adding alcohol to energy drinks sends exactly the wrong message about responsible drinking, most especially to young people,” said Attorney General Cuomo. “This agreement keeps these dangerous products off our shelves and makes it clear that targeting underage consumers with advertisements for alcohol will not be tolerated.”