Last month, The Observer wrote about 30 West 21st Street, the building famous for its old new-wave dance club Danceteria (Madonna debuted there). The place sold last year for $25 million to an investor who’s turning the place into 11 4,000-square-foot apartments (listed around $5.8 to $7.9 million each), plus a triplex penthouse ($7.7 million), plus a townhouse apartment ($9.25 million).
“Legitimacy is the one word I can really give to it,” the investor, named Kevin Comer, said then, but by legitimacy he meant details like three-inch solid marble kitchen countertops, lifestyle designers, in-loft wine cellars and gyms, radiant-heat floors and daily maid service with chocolates on pillows.
So that means the opening party next Wednesday for the condo, called Alma, probably won’t be as interesting as the Danceteria days. But if you’re interested nonetheless, two society magazines are sponsoring the 6 p.m. shindig, along with Moet & Chandon. Plus: "Jean Luc Le Du, the former chief sommelier from Restaurant Daniel, will personally pour wines from around the world," an e-mail to reporters says, "and Jacques Torres will personally treat guests with chocolates paired to compliment the wines."
For some reason, the e-mail also says that the Guggenheim’s events director Bronwyn Keenan will be there, too, though her name is misspelled in the e-mail. But will there be celebrities? “It’s absolutely celebrities, families, Europeans, anybody that gets it,” the building’s listing broker told The Observer last month, when asked about potential buyers, “because if you don’t get it, you’re not going to get it.”