NBC visited 7 World Trade Center on June 2, the most recent of more than one visit to Larry Silverstein’s gleaming downtown tower, whose top 10 floors are still available for lease. Sources say NBC was considering housing its new business operations center there.
“NBC has been back to 7 World Trade Center a number of times, with executives and different division heads poring over the building,” said a real estate insider, who, on a recent visit to the building, saw NBC representatives looking like “cats who swallowed the canary.”
Those “executives” included Jeff Zucker, the president and CEO of NBC Universal, according to another source.
A Silverstein spokesman said he would “not comment on nor confirm discussions with potential tenants.” But another broker familiar with NBC’s plans said the media giant has since moved on from 7 World Trade, and is now looking at SJP Properties’ under-construction 11 Times Square and properties along Eighth Avenue.
Cory Shields, NBC’s executive vice president of communications, would say only that the company is “looking at multiple locations around the city.”
In May, John Wallace, president of the network’s Local Media Division, announced that NBC would “transform its 30 Rockefeller Center facility into a multimillion-dollar content center and launch a 24-hour local news channel.” As part of that realignment, the network said it would also create a “new, state-of-the-art Manhattan facility” for the business operations now housed at 437 Madison Avenue, 2 Park Avenue and the Chelsea Market. Those units would move to the new site in 2009.