Santogold's Hipster Product Placement

As we mentioned in the Week in Music on Tuesday, Brooklyn’s very own outrageously-dressed, genre-bending singer/rapper/popstress Santogold, who’s written tracks for Ashlee Simpson and used to be in a Philly punk band, just collaborated on a new track with producer Pharrell Williams and Strokes singer Julian Casablancas as part of the centennial promo campaign for Converse sneakers.

And surely you’ve seen that ubiquitous commercial for Bud Light Lime featuring her hyped up and spastic debut single, “Creator.” (Opening lyric: “Got no need for the fancy things.” Hence: drinking Budweiser!)

But the indie rock product pushing doesn’t stop there.

Stereogum reports that Santogold has lent a remix of her other popular tune, “L.E.S. Artistes,” to Ford in a new auto spot for the Ford Flex.

“Santi’s wasting no time,” the blog notes. “You know why? Because selling records doesn’t make money, and licensing does.”

Ouch! But what does Santogold have to say about all this? Well, she told New York mag:

“It’s a little weird, but at the same time, let’s say I make a deal with Target—knowing how many people shop at Target? It’s not like I’m writing a song about Target. It’s more like—Target’s onboard to help me sell records? That’s great.”

So that’s that, then! 

Santogold's Hipster Product Placement