When the subject turned to the advertising market, Mr. Zell asked, "What ad market?" Mr. Quintanilla clarified that he meant newspaper advertisers, which prompted the outspoken Mr. Zell to bark, "I’m trying to find one of ’em!"
Here’s how Mr. Zell described his newspaper business:
Interesting choice of order there.
Mr. Zell added, "I think we can have terrific newspapers, but I think the newspapers have to respond to their customers. … We’re gonna give it to ’em."