Soft Media at Work for the Obamas

In his media column today, David Carr revisits the hubbub surrounding Barack Obama’s decision to allow Access Hollywood to interview his daughters. Obama eventually told Matt Lauer that the family “won’t be doing it again,” but Carr suggests that the whole incident ultimately worked to the Obama campaign’s advantage.

To be sure, the Obamas haven’t shied away from softer media outlets, and at least one expert thinks that is a good thing for them.

In an e-mail exchange last week, I asked Jin Chon, Hillary Clinton’s press secretary for specialty media, who had a fair amount of success putting Clinton in the generally friendly confines of entertainment shows, about the merits of politicians using entertainment-focused media.

“Entertainment news shows can be good outlets to get out your message, reach voters who don’t watch cable news all day, and show a different side of yourself,” he wrote.

 

Soft Media at Work for the Obamas