The new L.A. Times magazine–a name hasn’t been settled yet–plans to go the way of the New York Times’ T and WSJ Magazine: it’ll be a glossy luxury magazine. Last month, the newspaper’s then-publisher, David Hiller, forced the newsroom to surrender control of the magazine to the business side.
Even though Mr. Hiller has since been pushed out of the L.A. Times, the business side is staffing up for their new magazine. Annie Gilbar, who was once a host for a show on the Home Shopping Network and an editor of InStyle, will edit the magazine. WWD reports:
The editorial team so far includes familiar names in the glossy magazine world, among others: Celebrity stylist Lori Goldstein began as fashion director on July 1 (though she is not working in the office full-time), and several former House & Garden staffers are either on staff or contributing part-time, including former Testy Tastemaker columnist Mayer Rus, contributing food editor Lora Zarubin and contributing senior editor Paul Fortune, according to several sources. The launch date is September.
To prove that this magazine will be under the control of the publisher, the staff of the magazine “is working out of former Recyclers Classifieds space — vacated after the Times sold its classified circulars last year — geographically separate from the newsroom and without its input, sources said.”