VSL:WEB // Why Johnny can’t split the atom

Want your kid to be an inventor? Move to Helsinki, quick. In a recent exam given to teenagers around the world, the U.S. scored 17th in science, well behind those first-place brainiacs from Finland. It appears that for many of us Americans, scientific advancement halts at the top of a baking-soda volcano.

But help has arrived, in the form of “Inspiring Invention” — the lighthearted PSAs created by the Ad Council with the goal of getting kids in touch with their inner Edisons. In the deadpan “Suction Tires” spot, a boy pedals his bike upside down across the ceiling, thanks to some crazy retrofitted tires. The CGI effects make the feat look utterly real, but a discreet DO NOT ATTEMPT disclaimer points to its being a delightful put-on. (Which Americans are perhaps too scientifically retrograde to figure out on their own.) Other “inventions” in the series include a robot that removes bandages and a magnet used to find lost cats. Beat that, Scandinavia!

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VSL:WEB // Why Johnny can’t split the atom