The de facto leader, perhaps even the idol, of the most conservative wing of the New Jersey Republican party is Steve Lonegan, a former Mayor of Bogota (Bergen County) and a likely candidate for the 2009 Republican nomination for Governor.
Lonegan ran in 2005 and finished 4th in a field of 7 candidates with 8% of the vote. Lonegan hasn't stopped campaigning, and led the opposition to Gov. Jon Corzine's proposed toll hikes this year. He won headlines when he was arrested during a protest outside the Governor's town hall meeting; charges were quickly dropped.
Despite the press and his prior runs for office, voters don't know Lonegan. The FDU poll has his statewide name ID at 24%, with a 9%-3% favorable rating.