From the Journal: "One of the moves is a new loyalty card aimed at Starbucks’s most frequent users. In the next few weeks, the company plans to introduce a Starbucks Gold card. Customers will pay a $25 annual membership that will give them 10% off most purchases and other perks. The company also has started selling Starbucks cards at Costco Wholesale Corp. outlets for a 20% discount. [CEO Howard] Schultz said Wednesday he doesn’t anticipate the chain will make any changes in its price structure."