YouTube has courted its first studio to offer feature-length films on the site. It’s MGM, the 84-year-old film empire with financial troubles. They’re looking to pick up hundreds of millions of viewers on YouTube’s site, especially the young ones.
Metro-Goldwyn-Mayer Studios will kick off the partnership by posting episodes of its decade-old ‘American Gladiators’ program to YouTube, along with full-length action films like ‘Bulletproof Monk’ and ‘The Magnificent Seven’ and clips from popular movies like ‘Legally Blonde.’ These will be free to watch, with ads running alongside the video.
The best part of the article is this quote, from James L. McQuivey, an analyst at Forrester Research: “YouTube is essentially saying to media companies, ‘We are sorry for our past copyright stance; we weren’t thinking big enough. Let’s see how we can make some money together.'”