The New Math of the Male Mind: One, Zero

One sunny afternoon a few summers back, some dudes gathered at Guy Mellitz’ studio apartment on 21st Street and Third

One sunny afternoon a few summers back, some dudes gathered at Guy Mellitz’ studio apartment on 21st Street and Third Avenue to bro-out.

There was Ted, an aspiring James Taylor type; Jason, an aspiring TV editor, who occasionally played fiddle to Ted’s guitar; Subieta, a friend of Jason’s from his hometown of Iowa City; and Mr. Mellitz, a film editor by training who plays lots of video games. The friends had met at New York University and are now in their early 30s. An eating-drinking challenge ensued.

“We each had $20 on the event,” said Jason. An eating-drinking challenge was not the only activity on offer in Mr. Mellitz’ palace of 21st-century delights: board games, video games, weed, booze, music, a wall of movies to choose from and lots of snacks kept fresh with chip clips. Mr. Mellitz is an excellent host, he strives to keep his guest adequately stimulated.

“We each ate one raw egg in a shot glass,” Jason said, “drank three Tequizas, and one straight shot of tequila. I won easily, but then puked, which voided my win and gave the victory to Subieta.”

Later on, Jason and Subieta decided to take their bro session to the streets. It was a walk Jason will never forget: “We were standing on a corner, he points out a woman walking by and says, ‘One.’”

“‘What?’” Jason recalls asking. “Subieta says, ‘She’s a one. One means you would have sex with her, zero is you wouldn’t.’ And I said, ‘But that woman had no hair.’”

Subieta explained that the One, Zero game assumes a vacuum: no real-world repercussions, no one would know, you never have to see the girl again, the works. In a vacuum: Would you or wouldn’t you? One or zero? A scale with no room for nuance, no room for bullshit, no room for gazing at the moon. A cold and beautiful and terrible measure of a man’s private need.

“I said, ‘Oh, well, if you put it that way, sure, she’s a one.’” Jason remembers becoming “immediately fascinated” by the One, Zero. “I mean, it’s such a simple system, but Subieta took specific pride in picking the girls who were right on the cusp on the scale.”

Jason told Ted about the game, who immediately recognized its potential. Seven years later, Ted, now 32, is still a proud practitioner of the One, Zero.

“It really kills the time,” Ted explained. “You get a lot of giggles, and you get a lot of controversy. You have to remind people that it’s in a vacuum and force them to admit when they’re lying about their One, Zero scale.”

“Saying ‘one’ about a passing model is kind of considered bad form and like obvious and like shut up,” he continued. “The game only gets interesting when it’s borderline. Saying ‘zero’ about, say, a woman in a wheelchair—also bad form.”

Ted said that while the still dominant 1-10 scale of rating women was childish and gross and relied on silly objective standards, the binary scale was innocent, fun and revealed more about the assessor than the assessed. It allows for a certain honesty, because, as Mr. Mellitz put it: “There’s no real explanation necessary. You know you don’t have to go into detail.”

“It’s also completely universal and can be taught to anyone in 10 seconds,” said the singer-songwriter, whose affinity for the One, Zero has clearly yet to wane. “It’s universally easy to play and”—he chuckled—“it’s a great way to get to know people.”

The origins of the One, Zero are hard to pin down, but my research indicates that the binary scale, as it is also commonly referred to, made its debut around the turn of the century. A 25-year-old newspaper reporter friend of mine remembers when the One, Zero swept through the fraternity scene at Dartmouth. “If you mentioned binary scale to any of my friends, they would immediately know you were talking about girls,” he said. “It was common practice in frat basements. Dartmouth as a school—well, there was not exactly an astounding amount of talent—so it was never, ‘Was she hot?’ It was, ‘Well, was she a one or a zero?’”

Ricky Van Veen, 28-year-old co-founder of, recalls hearing about the One, Zero sometime in the last five years. His own friends found little use for the system. “One or zero has to be the most barbaric way of describing another human being,” he said, a tad prissily. Instead, he said, he much prefers the “World with no sevens” scale his friend Mo Koyfman introduced him to, and which continues to be of use when the boys go out to dinner and attempt to describe girls to each other.

“There’s a big difference between a six and an eight,” said Mr. Van Veen.

Maxim magazine entertainment editor Patrick Carone, 32, says he first heard of the binary scale fairly recently. “It came after ‘wingman,’ so certainly in the post-Swingers era,” he said.

“I never really subscribed to it too much, because it’s too black and white. It doesn’t leave room for nuance,” said Mr. Carone, who remains a traditional 1-10 man. “I feel like if I had that in my mind, it wouldn’t be fruitful—you want to have a bit of a range of your interest level in this girl; otherwise, it might close you off too quickly or make you jump right in there too quickly.

“The 1-10 spectrum,” he went on, “even if ultimately it’s the same result, if you think about things in more of a range, I think then you’ll take more aspects of her into account, like personality.”

The New Math of the Male Mind: One, Zero