No, Paul Swibinski is not Steve Lonegan’s ad man

There are some strong technical similarities between a new television ad for Republican gubernatorial candidate Steven Lonegan produced by consultant Rick Shaftan and ads for Bayonne Mayor Mark Smith that were produced last year by his consultant, Paul Swibinski. The ads include similar silhouettes, fonts, and other graphics.

Shaftan, who works for conservative candidates, and Swibinski, who does considerable work for candidates backed by the Hudson County Democratic Organization, are longtime friends. But Swibinski is not secretly working for Lonegan are wrong; instead, the two firms use the same video editing house. That company, PolitickerNJ.com is told, is under strict instructions not to comingle political work brought to them from Shaftan and Swibinski. There’s a good chance the video editor will get the wrath of Shaftan sometime today.

This happens from time to time. Days before the 2005 Republican gubernatorial primary, Bret Schundler's campaign was forced to explain how a photo taken at a Howard Dean for President rally in 2004 came to replace Dean with Schundler and replace Dean signs with Schundler signs. The two shared a web design firm.

  No, Paul Swibinski is not Steve Lonegan’s ad man