The Bloomberg Campaign: More Than Just Glamour

Michael Bloomberg’s campaign manager emailed supporters to say that by tonight, campaign volunteers will have knocked on 250,000 doors.
“The glamorous parts of any campaign tend to be the ads you see on TV or the press conferences featuring high profile endorsements. While we’ve had plenty of both, one of the keys to any successful campaign – and especially ours – is its field operation: taking your message to the voters, door to door,” the campaign manager, Bradley Tusk writes in an email.
(The email included a link to this Daily News story about the Bloomberg campaign’s volunteers.) 
That sort of personal contact is, as Bloomberg campaign pollster Doug Schoen noted in 2005, very important, even to a

The Bloomberg Campaign: More Than Just Glamour