Greg Coleman, the former executive vice president of global sales at Yahoo, has joined the Huffington Post as preisdent and chief revenue officer. Mr. Coleman, an AOL and magazine sales veteran, will be charged with monetizing all those eyeballs that check out the aggregator every day. HuffPo chief executive Eric Hippeau worked with Mr. Coleman as a board member at Yahoo. The search engine’s sales revenues grew from $600 million to more than $6 billion during Mr. Coleman’s seven-year tenure. Arianna Huffington and Ken Lerer, HuffPo’s co-founders, are also on that Yahoo board, by the way.
“I’ve known Greg for many years, and I know first-hand his tremendous experience in online advertising and the extent of his impressive track record.” Mr. Hippeau said in the press statement. Mr. Coleman’s last job was a short stint at Time Warner. Previously, he was president of AOL’s advertising business. “Greg is uniquely qualified to rapidly build upon the platform we’ve created and to work with our team to grow our revenue and deepen our engagement with marketers,” Mr. Hippeau added.
“I met Greg a few years ago, when I spoke at a Yahoo! retreat,” Ms. Huffington said in the statement. “From our first discussion, I was impressed by his deep understanding of new media, and the tremendous changes occurring in advertising. His success in this field speaks for itself. He is a great addition to the HuffPost team, and I very much look forward to working with him.”
He’ll replace chief revenue officer James Smith, who is leaving the company. Mr. Smith originally started the site’s internal sales and business development staff.
Mr. Coleman is an old media hand who transitioned well into the new media world. He’s an NYU graduate, who, starting in 1990, worked for Reader’s Digest, revamping their sales and marketing divisions as vice president and worldwide publisher. Previously, he was at CBS, Inc., and worked for a decade as a sales executive for Woman’s Day. He was also the founding publisher of Memories magazine, a title under Diamandis Communications, which originally published Women’s Day, Car and Driver, and Popular Photography. The company was acquired by Hachette in 1988.