Wouldn’t you want to drive this car?

Fuel-efficient cars don’t typically conjure thoughts of hipness and cool—unless you count our president’s discussing energy policy—but this clever ad introducing Audi’s new “Start Stop” technology has us ready for a ride.

In the 60-second spot, produced by global ad giant BBH and titled “Economy Drive,” cars as we know them have been replaced by round, glowing light bulbs that zip around a cityscape, casting soft glows on gray street corners—until, that is, they come to a stoplight and go dark. (Get it? Start/stop, on/off, expend/save.) The bulbs blink in and out as they motor around, quiet and passenger-less, illuminating a city that never seems to sleep, yet feels wonderfully cozy. We might not be in the market for a new car (sorry, Audi!), but we’re happy to visit this neat new future, populated by as many light bulbs as people.

This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here. Wouldn’t you want to drive this car?