Dumb strategy cost Voss and Wagner the endorsement

Democrats went over the top negative in the race for State Assembly in District 38, and it cost them the endorsement of The Record. The re-election campaign of Assemblywomen Joan Voss (D-Fort Lee) and Connie Wagner (D-Paramus) sent out a "Porn and Guns" mailer attacking Judith Fisher for her connection to the pornography industry because she owns a company that sells accounting software to Playboy, and Nicholas Lonzisero for renting space in a building he owns to a gun shop.

"On the issues, we are more aligned with Wagner and Voss. They have an impressive body of legislative work already. But we, in good conscience, cannot ignore the negative tone of their campaign. For us, it is a deal-breaker," the editorial said.

The dumbest part of the Voss and Wagner strategy: their district is Democratic enough that they didn't have to worry about Fisher and Lonzisero. They went negative when they didn't have to, and it cost them The Record's endorsement, and probably a few votes. Dumb strategy cost Voss and Wagner the endorsement